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French coachbuilder Heuliez, along with Michelin and Orange™, have brought with them to the 2008 Paris Motor Show a most unremarkable-looking car. (My apologies to fans of the Opel Agila) And that's the point. The WILL (pictured above) is meant to seem "familiar and friendly" even though its makers believe it is the embodiment of the future of automotive design. The technology that makes this claim plausible is the Michelin Active Wheel system which we previously saw on the Venturi Volage.

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