You've got to love weird cross-promotion opportunities. Transformers: Age of Extinction, the fourth film in the franchise from Michael Bay, may be one of the most anticipated blockbusters of the summer. To promote the new movie, its marketers have partnered with ridesharing service Uber to make the childhood dream of many people a reality. They are teaming up to let people hail the latest iteration of Optimus Prime and go for a ride to their destination.
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