Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[VW Super Bowl teaser with Jimmy Cliff is like a less-mean <i>Tosh.0</i> Web Redemption]]>http://www.autoblog.com/2013/01/24/vw-super-bowl-teaser-with-jimmy-cliff-is-like-a-less-mean-tos/http://www.autoblog.com/2013/01/24/vw-super-bowl-teaser-with-jimmy-cliff-is-like-a-less-mean-tos/http://www.autoblog.com/2013/01/24/vw-super-bowl-teaser-with-jimmy-cliff-is-like-a-less-mean-tos/#commentsFiled under: , , ,

Jimmy Cliff with YouTube stars in VW ad - screencap

Reggae super-duper-star and Rock and Roll Hall of Famer Jimmy Cliff has been using music to send positive vibes out into the universe for decades now, so its no surprise that his message on behalf of Volkswagen is one of redemption.

Dubbed Sunny Side, this web-spot is VW's warmup of sorts for what promises to be another blockbuster year in the world of Super Bowl commercials. Without giving away the game, the euphonious commercial sees Cliff opening his arms and his heart to some YouTube 'celebrities' that might see courser treatment from the likes of Tosh.0, for instance. We can't help but be reminded of Coca-Cola's legendary 1971 Hilltop spot with the "I'd like to buy the world a Coke" lyric, too.

Enjoy the pre-Super Bowl VW spot below, and don't forget to pay it forward... your karma will thank you. For those of you that just can't get enough of commercial-making magic, we've included a "making-of" video, as well.

Continue reading VW Super Bowl teaser with Jimmy Cliff is like a less-mean Tosh.0 Web Redemption

VW Super Bowl teaser with Jimmy Cliff is like a less-mean Tosh.0 Web Redemption originally appeared on Autoblog on Thu, 24 Jan 2013 16:31:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adcommercialdaniel toshjimmy cliffsuper bowlsuper bowl adsuper bowl commercialssuperbowltosh.0videovolkswagenvwweb redemptionThu, 24 Jan 2013 16:31:00 EST http://www.autoblog.com/feed/20437674/article-comments.xml http://www.autoblog.com/feed/2013/01/24/vw-super-bowl-teaser-with-jimmy-cliff-is-like-a-less-mean-tos/20437674/article-detail.xml 20437674 http://www.blogcdn.com/www.autoblog.com/media/2013/01/volkswagen-super-bowl-jimmy-cliff-628-1359042952_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/01/volkswagen-super-bowl-jimmy-cliff-628-1359042952.jpg -1 2