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    Porsche Design makes a splash with P'6780 Diver
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    Porsche Design P'6780 Diver – Click above for high-res image gallery
    You'd expect a studio like Porsche Design to come out with the occasional driver's watch. But a diving watch is quite a different story. In fact, this is only the second time the studio has made one. The first was over 25 ...

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    Timing Belt: The Engine One Tourbillon by Chopard L.U.C.
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    Chopard L.U.C. Engine One Tourbillon – Click above for high-res image gallery
    There are plenty of watchmakers out there trying to muscle in on the automotive theme. Some through design, some through commercial partnerships like the one which Hublot recently signed with Formula One ...

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    Hublot presents the F1 King, official timepiece of Formula One
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    Hublot F1 King – Click above for high-res image gallery
    There's seemingly no limit to the extent of commercial partnerships taking place every day in the fast-paced world of Formula One racing. But while the teams, and sometimes even the races themselves, have been the beneficiaries of ...

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    Abarth's Race Against Time: BRM V12-T-44 Chronograph
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    BRM V12-T-44-Abarth – Click above to view high-res image
    The French timekeeper BRM is well known to the car world – and not because it happens to share its name with the 1962 F1 championship team – but because of its motorsport-inspired mechanical timepieces. For Abarth, BRM ...

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    Graham Prix: Brawn GP finally gets its own watch line... and it's about time
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    Graham-London Chronofighter G-BGP-001 – Click above for high-res image gallery
    If you're going to be a world championship Formula One team, you're going to need your own watch line. Ferrari is with Panerai, McLaren is with TAG Heuer, and even Williams has Oris. The Honda team was in league ...

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    Audi centennial timepiece celebrates 100 years on four wheels with four hands
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    Audi teamed up with Munich-based watchmaker Chronoswiss to create the Tachoscope, celebrating 100 years of Audi. The mechanical timepiece has a chronograph and tachometer function (to measure velocity) inspired by the Auto Unions that helped define the Audi adventure: the second hand's numerals are ...

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    Ferrari and Panerai unveil new watch collection at London show
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    We're still a few months away from the official unveiling of the new California, but that didn't stop Ferrari from finding something to debut for the crowds at the British International Motor Show. Drawing on its collaboration with Italian watchmaker Officine Panerai, Ferrari revealed its latest ...

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    Zagato designs for Wyler Genve
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    click above image to view in high resolution The name Zagato might as well be Italian for "exclusive"; that's exactly what their designs are. Although the carrozzeria has been designing cars since 1919, their most recent designs have all been extremely limited editions. Creations like the ...

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    Porsche studio wins iF Product Design Award
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    Porsche fanatics recognize the German sportscars for their engineering, less so for their design, which changes very little from one successive model to another. The company's merchandising design studio, however, is being recognized for its design prowess with another iF Product Design Award. The ...

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    Quattro Valvole watch by Meccaniche Veloci
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    Automotive timepieces keep getting closer to the cars they're inspired by in terms of design, mechanics and price. The latest to cross our radar screen is the Quattro Valvole by Italian watchmaker Meccaniche Veloci. If the model name sounds familiar, you're thinking back to the circa-1984 Ferrari ...

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    Bellisimo! Italian watchmaker crafts unique Alfa Romeo timepiece
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    There are car watches, and there are car watches. And this, boys and girls, is a car watch. The kind that will make the likes of the "Ferrari Engineered by Panarai" and "Breitling for Bentley" look like cheap marketing gimmicks. What you see here is the Contragiri; tachometer in Italian. It's ...

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    Senna chrono goes stealth
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    F1-themed watches tend to be very big, very shiny and named after a current F1 driver, or at least one living. The Hubolt Big Bang Ayrton Senna All Black Rattrapante fits just one of those categories, and we'll give you a clue: it's not the bling and it's not the pilot. The exclusive chronograph ...

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    Own an Aston Martin DBS, get a watch... for another $34,500
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    Click image to view the high-res version, the DBS gallery The Aston Martin DBS is one exclusive, expensive ride, with only 500 copies of the $250,000 car scheduled to be made each year. To up the exclusivity factor while also giving deep-pocketed DBS owners the ability to play James Bond, Swiss ...

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    Blancpain commemorates the Paris to Peking rally
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    A quick look at any racing car tells you that association with motorsports is a precious commodity for any number of companies, especially for watchmakers. A growing number of horologers are paying top dollar to link their names with the image that motor racing projects. All the more so with ...

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    Time Machine: the DeLorean wristwatch
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    Say what you will of the late John DeLorean, but when push came to shove, he never tired of searching for creative ways to promote his business interests. One of the last initiatives he undertook was a time machine of sorts. Not quite like the one that immortalized his creation -- the ...

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    The Pagani Zonda of Wristwatches
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    It seems you just can't make an exotic sportscar these days without offering a wristwatch to go with it. Bugatti's got one. Koenigsegg has two. McLaren and TAG Heuer are on their third. And Ferrari's got a whole series. Is it a shameless ploy to capitalize on the merchandizing potential of their ...

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    Girard-Perregaux remembers Monte Carlo 1970
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    Who needs Ferrari? That's the rhetorical question asked by Girard-Perregaux, the noted Swiss watchmaker. For years GP made watches under license from Maranello, but since Ferrari moved their timepiece contract over to Panerai, Girard-Perregaux hasn't missed a beat. Unveiled together with several ...

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    Now you see it, now you don't: Koenigsegg's transparent watch
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    var digg_url = 'http://www.digg.com/design/Koenigsegg_s_Amazing_Invisible_Watch_PIC'; You might have thought that building one of the very best-performing exotic supercars in the world would be enough to put a company like Koenigsegg on the map, but apparently no sportscar-maker has really made ...

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    Porsche Designs a Wristwatch for the World
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    With the Baselworld watch show still underway, TAG Heuer released a trio of new driver's watches, including the latest SLR chronograph. Not to be outdone, the sketchers over at Porsche Design used to occasion to take the wraps off their latest timepiece, the P'6750 Worldtimer GMT. Like any other ...

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    Chopard goes XL with latest Mille Miglia chrono
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    The market for automotive timepieces has become flooded in recent years. Automotive what, you ask? Watchmakers have been clamoring to find ways to associate their products with cars and racing, to the point that selecting our ten favorites from the field was a difficult task, and several fine ...

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