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Audi R8 Commercial

Audi has resurrected its Twitter campaign to put lucky fans behind the wheel of an R8 for a day. The program generated a massive amount of attention last year, spurring the company to bring it back for Round Two. It all got started when Joanne McCoy tweeted using the hashtag #WantAnR8 in early 2011. Audi showed up at her Washington, D.C. home with a brand-new mid-engined sports car for the day, and the company went on to share the love. So far, the hashtag has been used over 75,000 times since its inception, but that number is expected to skyrocket.

The new contest is available for entry until October 29. For 2012, Audi is splitting the campaign into four entry periods, with two winners from each period. That means there will be a total of eight winners this go around. Those who take the top prize will have the choice of either driving the R8 on a track at the company's Audi Sportscar Experience in Sonoma, CA or have the car delivered to their house. Tough call.

Audi has released a new commercial to announce the return of the campaign. Click past the jump for a look see.

Continue reading Audi's #WantAnR8 Twitter ad campaign returns

Audi's #WantAnR8 Twitter ad campaign returns originally appeared on Autoblog on Wed, 21 Mar 2012 15:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2012 audi r8audiaudi r8commercialr8twittervideoviral marketingwantanr8Wed, 21 Mar 2012 15:00:00 EST http://www.autoblog.com/feed/20197290/article-comments.xml http://www.autoblog.com/feed/2012/03/21/audis-wantanr8-twitter-ad-campaign-returns/20197290/article-detail.xml 20197290 http://www.blogcdn.com/www.autoblog.com/media/2012/03/audi-r8-commercial-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/03/audi-r8-commercial-628.jpg <![CDATA[Audi giving tweeting fans R8 for a day... will you be next? [w/video]]]>http://www.autoblog.com/2011/09/29/audi-giving-tweeting-fans-r8-for-a-day-will-you-be-next-w-v/http://www.autoblog.com/2011/09/29/audi-giving-tweeting-fans-r8-for-a-day-will-you-be-next-w-v/http://www.autoblog.com/2011/09/29/audi-giving-tweeting-fans-r8-for-a-day-will-you-be-next-w-v/#commentsFiled under: ,

2010 audi r8

Spending time with any iteration of the Audi R8 is a glorious occasion. Your life becomes brighter, and everyone you pass on the street feels a bit better about their day for just having seen one. Audi wants you to experience this for yourself, and you're going to need to flex your Twitter muscles to make it happen.

Using the hashtag #WantAnR8, Audi wants you to explain all of the reasons why you would, um, want an R8. Sounds silly, but it paid off nicely for Audi R8 fan Joanne McCoy. She spoke of her love of the sultry German sports car, and Audi promptly loaned her one for the weekend.

Audi plans to hand over the keys to a few more fans, and will also run the #WantAnR8 program during the upcoming Petit Le Mans race. Attendees at the racing event could tool around for a few hours in an R8 of their "own".

Click past the jump to watch Joanne spend some time with her favorite sports car.

Continue reading Audi giving tweeting fans R8 for a day... will you be next? [w/video]

Audi giving tweeting fans R8 for a day... will you be next? [w/video] originally appeared on Autoblog on Thu, 29 Sep 2011 09:01:00 EST. Please see our terms for use of feeds.

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