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We noted the other day that a recent survey from PriceWaterhouseCoopers that found out fuel economy has finally overtaken cup holders as the most important feature in new cars and trucks for Americans. That fuel economy wasn't at the top of

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It's no secret that the Big 3 are collectively suffering due short-sightedness in fuel-efficiency. However, a new study by the University of Michigan's Transportation Research Institute (UMTRI) attempts to quantify near-future gains and losses if the domestic auto makers were to make proactive efforts to maximize fuel-efficiency fleet-wide.

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On Wednesday, August 30th, the Society of Automotive Analysts (SAA) will be presenting the third annual Strategic Planning Summit. In a press release, the SAA says that the Summit is "designed to bring together the leading automotive research, forecasting and consulting firms to address a wide variety of pertinent issues facing the industry today."

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