Hyundai's association with The Walking Dead is, for a lot of fans, limited to the spearmint-green Tucson that Rick, Darryl, Maggie and Herschel drive around on AMC's hit show. But the tie-up with the series extends beyond that, going right into the graphic novels that inspired the TV show.
While there's no shortage of zombie commercials and marketing gimmicks floating around these days, Sears has come up with one of the coolest yet. With high production values and plenty of suspense, this 79-second spot looks more like a George Romero flick than an ad for Diehard car batteries.
The Walking Dead, the hit zombie apocalypse show on AMC, has enjoyed a marketing tie-in with Hyundai for two seasons now. If you've watched the show, you'd no doubt seen Rick Grimes, his sociopath-in-training son Carl and emerging hero Glenn Rhee avoiding the dead behind the wheel of a light-green Hyundai Tucson. That relationship expanded beyond the show when Hyundai brought an Elantra Coupe-based Zombie Survival Machine to last year's San Diego Comic-Con.
Hyundai showed off its Elantra-based Zombie Survival Machine at this year's Comic-Con. The coupe was penned by none other than Robert Kirkman, the creator of the now-famous The Walking Dead series and features a spike-laden cow-catcher plow up front. Aggressive spiked-tires, armored windows and plenty of lighting also help set this Elantra Coupe apart from the more pedestrian production models. Hyundai partnered up with Kirkman to celebrate the 100th issue of The Walking Dead comic, and the duo