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Volkswagen Polo Challenge iPhone game - Click above for a gallery

What automaker isn't trying to cash in on the iCraze? Most are scrambling to include iPod and iPhone integration into their newest vehicles, and many have tried to mimic the look and feel of the Apple devices with their latest concepts. The "people's car" has as good a claim as any other automaker, and Volkswagen is looking to cement that with a new game for the iPhone and iPod touch.

Developed by German mobile game studio Fishlabs, the Volkswagen Polo Challenge, like other racing games, works with the devices' built-in accelerometer to control the car. Players can choose between eight different circuits to drive on while being serenaded by the music of Feinkost. When they're done playing, mobile gamers can find the nearest VW dealership to check out the car in person.

Just a month after its release, already 1.4 million people have downloaded the free game from iTunes. (Volkswagen's Spanish subsidiary has also released a similar game highlighting the Seat Ibiza Cupra.) If you can read German, you can check out more info in the press release after the jump, along with the images in the gallery below.

Continue reading People's Choice: 1.4m downloads for VW Polo Challenge iPhone game

People's Choice: 1.4m downloads for VW Polo Challenge iPhone game originally appeared on Autoblog on Wed, 15 Apr 2009 08:01:00 EST. Please see our terms for use of feeds.

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