We all know the story of the Volkswagen Beetle: In his vision to motorize Germany, Adolf Hitler wanted a "People's Car" of sound design and quality to transport the subjects of his Third Reich around an expanding empire. The Beetle became that car. It made automotive and world history, two of Germany's biggest automakers and Ferdinand Porsche's career. But was it really his design as history recorded? New evidence suggests otherwise.
When it was first unveiled, the Volkswagen New Beetle's only mission in life was to emulate and modernize the look of the classic air-cooled Bug that was so popular in America during the '60s and '70s. The New Beetle's first restyling was so minor that you'd be forgiven for not even knowing it had been changed. Not so for the next update, a hardtop of which is due for the 2010 model year with a convertible following one year later. Such ergonomic deficiencies as a huge expanse between the driver
When Volkswagen reintroduced the Rabbit to the U.S., it claimed that it was drawing on enthusiasts' emotional connection with the Rabbit name, and it wants to draw on even more of that pop culture history with its latest advertising and marketing campaign. VW is referring to its new campaign as "DAS AUTO", or literally as "the car." A black 1964 Beetle called Max will be the star of the campaign as he it converses with such varied celebrities as Heidi Klum, David Hasselhoff (!) and Leonard Nimoy
It's a rather undignified process, being pulled over by the police. Next time you're sitting at the side of the road with the lights flashing in your rearview mirror, just think of this: at least you weren't pulled over by a VW Beetle. Unless you reside in Blount County, Tennessee, where Archie Garner, a 40-plus-year police veteran, nabbed this 1972 Beetle in a DUI case and summarily converted it into an Interceptor. Not that it does too much intercepting, being capable of only 70 miles per hour
The Volkswagen New Beetle was first thrust upon the world in 1998. Its release was an immediate success and thus spawned an insurgence of retro inspiration in automotive design. However, after 10 years on the market the novelty of the bug's cutesy styling and flower holder have begun to wear off. While some rendered speculations of what a Beetle update might look like have not struck a chord, it is hopeful that VW has been holding back on dropping any hints about the future direction of its icon
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