When Volkswagen reintroduced the Rabbit to the U.S., it claimed that it was drawing on enthusiasts' emotional connection with the Rabbit name, and it wants to draw on even more of that pop culture history with its latest advertising and marketing campaign. VW is referring to its new campaign as "DAS AUTO", or literally as "the car." A black 1964 Beetle called Max will be the star of the campaign as he it converses with such varied celebrities as Heidi Klum, David Hasselhoff (!) and Leonard Nimoy
It's a rather undignified process, being pulled over by the police. Next time you're sitting at the side of the road with the lights flashing in your rearview mirror, just think of this: at least you weren't pulled over by a VW Beetle. Unless you reside in Blount County, Tennessee, where Archie Garner, a 40-plus-year police veteran, nabbed this 1972 Beetle in a DUI case and summarily converted it into an Interceptor. Not that it does too much intercepting, being capable of only 70 miles per hour
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