Volkswagen has a long, proud history when it comes to that most American of traditions - the Super Bowl commercial. For this year's big game – its fifth as an advertiser – VW has a new idea. There is no tiny Vader or Jamaican accents, just a very German formula.
Reggae super-duper-star and Rock and Roll Hall of Famer Jimmy Cliff has been using music to send positive vibes out into the universe for decades now, so its no surprise that his message on behalf of Volkswagen is one of redemption.
Volkswagen has proven that it can make a big splash among the high-dollar Super Bowl ad blitz. In the 2011 edition of the Big Game, the German automaker debuted The Force spot, which was widely popular, arguably maintaining its significance even after the 2012 Super Bowl spots aired. Recognizing the popularity of that ad and capitalizing upon it, VW unveiled The Bark Side.
Automotive News reports Max Page, the young actor behind the wildly popular Volkswagen "Little Vader" character, has undergone successful surgery to correct a heart issue. Page was born with a defect called Tetralogoy of Fallot, which can cause low oxygen levels in the blood. Surgeons replaced Page's pulmonary valve in an operation that took around two hours without any complications or incidents. Tetralogy of Fallot is only treatable with surgery, and while doctors had worked to preserve Page's
Volkswagen has released an extended version of its Super Bowl ad ahead of the Big Game, and it may not be what you expected. While the automaker's teaser hinted toward yet another Star Wars-themed spot after the success of last year's "The Force," the new commercial focuses instead on a pudgy puppy named Bolt. The advertisement's tagline is "Back and better than ever," and Bolt enters into a fitness montage set to some excellent James Brown tunes in order to slim down and chase after the 2012 Vo
Volkswagen knows how to get attention through advertising, as its latest teaser spot shows. Start with the Star Wars Imperial March to make the tighty-whities of every 40-year-old geek just a little bit tighter, and add dogs for the rest of the nation. That's how you get the undivided attention of the United States of America.
Two automakers emerged from last year's Super Bowl as big winners with their million-dollar commercials. The first was Chrysler debuting its "Imported from Detroit" tagline to the melodic influences of one Eminem. The second was Volkswagen.