Autoblog

Click above to view the VW Ragster concept in hi res

With retro rides – from the Fiat 500 to the Dodge Challenger – popping up left, right and center, it would be all to easy to forget the vehicle that started the trend: Volkswagen's New Beetle. Now with ten years on the road since introduction in 1998, the New Beetle is getting a little long in the tooth, but VW is preparing to launch its successor. However, while the current version is available only in two versions (coupe and cabrio), the next iteration may come with a few new twists in the lineup, mirroring the steadily-evolving range of variants of the MINI. That is, if the latest reports are to be believed.

Engineering is tipped to already be underway in Germany, with styling being carried out in California and production confirmed to continue in Mexico. Among the new body styles reportedly under consideration in Wolfsburg are a two-seat speedster version, as previewed by the Ragster concept from Detroit '05, and a potential SUV like the 2000 Beetle Dune concept. The next Beetle is tipped to be based on the current Mk5 Golf/Rabbit, rather than the upcoming sixth-generation platform.

[Source: 4Car]

When Volkswagen reintroduced the Rabbit to the U.S., it claimed that it was drawing on enthusiasts' emotional connection with the Rabbit name, and it wants to draw on even more of that pop culture history with its latest advertising and marketing campaign. VW is referring to its new campaign as "DAS AUTO", or literally as "the car." A black 1964 Beetle called Max will be the star of the campaign as he it converses with such varied celebrities as Heidi Klum, David Hasselhoff (!) and Leonard Nimoy, among others.

According to Tim Ellis, the newly-appointed vice president of marketing at Volkswagen of America, "Max personifies Volkswagen's American consumers and lets them know how Volkswagen understands and responds to what the people want." Were people asking for talking VW Beetles? We're not sure, but we'll soon be finding out; Max and the DAS AUTO campaign will begin in earnest starting very soon, kicking off five new model launches: the Tiguan compact SUV, Routan minivan, CC, clean diesel Jetta TDI and Jetta SportsWagen.

[Source: Volkswagen]

It's a rather undignified process, being pulled over by the police. Next time you're sitting at the side of the road with the lights flashing in your rearview mirror, just think of this: at least you weren't pulled over by a VW Beetle. Unless you reside in Blount County, Tennessee, where Archie Garner, a 40-plus-year police veteran, nabbed this 1972 Beetle in a DUI case and summarily converted it into an Interceptor. Not that it does too much intercepting, being capable of only 70 miles per hour or so using the stock air-cooled 1600cc engine.

The "bug-erceptor", as it's affectionately referred to, just so happens to be car 53, wearing the same number as the lovable bug from the Herbie movie enterprise, and sees most of its duty in parades and on public relations missions. Wouldn't it be fun, though, to see your buddy pulled over in his souped-up Camaro by a Beetle? That's a story he'd never be able to live down.

[Source: USA Today, Knoxville News Sentinel]

The Volkswagen New Beetle was first thrust upon the world in 1998. Its release was an immediate success and thus spawned an insurgence of retro inspiration in automotive design. However, after 10 years on the market the novelty of the bug's cutesy styling and flower holder have begun to wear off. While some rendered speculations of what a Beetle update might look like have not struck a chord, it is hopeful that VW has been holding back on dropping any hints about the future direction of its iconic vehicle. With recent comments, Volkswagen CEO Martin Winterkorn has further added to the mystic surrounding the impending Beetle successor. During a celebration at VW's plant in Puebla, Mexico, he called the planned replacement attractive. The comment is not much to go by though, as those who have most vehemently adored the Beetle's design have also held rather unique perspectives. On the other hand, Winterkorn added that he is certain the next generation New Beetle will be a continued success. At least for now, it is almost certain the vehicle will be a success for Mexico, since most likely the Puebla plant will be outfitted for its production.

[Source: Auto News, Sub. Req'd]