Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Volkswagen headed back to Super Bowl with new ad [w/videos]]]>http://www.autoblog.com/2012/12/19/volkswagen-headed-back-to-super-bowl-with-new-ad-w-videos/http://www.autoblog.com/2012/12/19/volkswagen-headed-back-to-super-bowl-with-new-ad-w-videos/http://www.autoblog.com/2012/12/19/volkswagen-headed-back-to-super-bowl-with-new-ad-w-videos/#commentsFiled under: , , ,



Volkswagen has proven that it can make a big splash among the high-dollar Super Bowl ad blitz. In the 2011 edition of the Big Game, the German automaker debuted The Force spot, which was widely popular, arguably maintaining its significance even after the 2012 Super Bowl spots aired. Recognizing the popularity of that ad and capitalizing upon it, VW unveiled The Bark Side.

According to VW, its ad campaign pulled huge numbers, with more than 55 million online views for The Force, and said helped contributed towards VW's 35 percent year-to-date sales increase. Volkswagen sees this year's Super Bowl as another chance to make gains in the American automotive marketplace. To that end, it is returning a fresh new ad. While no details were given as to the content of the ad, the Star Wars-inspired ads will be a hard act to follow. Check out the previous VW Super Bowl ads below and let us know if you think VW will go the Star Wars route again in the comments below.

Continue reading Volkswagen headed back to Super Bowl with new ad [w/videos]

Volkswagen headed back to Super Bowl with new ad [w/videos] originally appeared on Autoblog on Wed, 19 Dec 2012 19:15:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>super bowlsuper bowl adthe bark sidethe forcetv avvolkswagenvw adWed, 19 Dec 2012 19:15:00 EST http://www.autoblog.com/feed/20407139/article-comments.xml http://www.autoblog.com/feed/2012/12/19/volkswagen-headed-back-to-super-bowl-with-new-ad-w-videos/20407139/article-detail.xml 20407139 http://www.blogcdn.com/www.autoblog.com/media/2012/12/meet-max-page-volkswagens-darth-vader-w-video_thumbnail.jpeg http://www.blogcdn.com/www.autoblog.com/media/2012/12/meet-max-page-volkswagens-darth-vader-w-video.jpeg <![CDATA[Video: VW blends print and mobile advertising to illustrate new technologies]]>http://www.autoblog.com/2011/03/14/video-vw-blends-print-and-mobile-advertising-to-illustrate-new/http://www.autoblog.com/2011/03/14/video-vw-blends-print-and-mobile-advertising-to-illustrate-new/http://www.autoblog.com/2011/03/14/video-vw-blends-print-and-mobile-advertising-to-illustrate-new/#commentsFiled under: , , , , ,

Volkswagen iPhone test drive
Volkswagen's iPhone test drive - Click above to watch the video after the jump

Volkswagen its flexing its tech-savvy muscles with a new form of interactive advertising that combines print and online media. They've written a new Apple iPhone app that shows how prospective customers how some of the company's available advanced technologies work out on the road.

To use the app, participants hold their iPhone above a VW ad in a magazine or newspaper with a road printed on it. Following the curve of the road with the phone shows how some of the car's safety features respond to real-world driving conditions.

Want to test VW's adaptive headlights? Switch on the app and put it in Adaptive Lights mode, and the headlights on your virtual VW will follow the curve of the road. In Lane Assist mode, the phone vibrates when your car gets too close to the edge of the virtual road. There's also an Adaptive Cruise Control mode, which puts a second virtual car in front of your VW and keeps them an equal distance apart as you move across the page.

Volkswagen's virtual test drive is a neat way of combining different forms of media, an advertising tactic likely to be more common in the future. As a means of figuring out whether or not you want a Volkswagen, well, we'd just as soon head to the nearest dealer for a real test drive, but for now, you can head over to the jump to see how it all works.

[Source: Volkswagen via YouTube]

Continue reading Video: VW blends print and mobile advertising to illustrate new technologies

Video: VW blends print and mobile advertising to illustrate new technologies originally appeared on Autoblog on Mon, 14 Mar 2011 12:31:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>appleiphonevolkswagenvolkswagen iphone test drivevw advw advertisingvw commercialMon, 14 Mar 2011 12:31:00 EST http://www.autoblog.com/feed/19877562/article-comments.xml http://www.autoblog.com/feed/2011/03/14/video-vw-blends-print-and-mobile-advertising-to-illustrate-new/19877562/article-detail.xml 19877562 http://www.blogcdn.com/www.autoblog.com/media/2011/03/iphone-test-drive_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2011/03/iphone-test-drive.jpg <![CDATA[Funny Car Commercial of the Day: Politically Correct Edition]]>http://www.autoblog.com/2009/11/11/funny-car-commercial-of-the-day-politically-correct-edition/http://www.autoblog.com/2009/11/11/funny-car-commercial-of-the-day-politically-correct-edition/http://www.autoblog.com/2009/11/11/funny-car-commercial-of-the-day-politically-correct-edition/#commentsFiled under: , , ,

Volkswagen loves everyone - Click above to watch the video after the break

Nowadays, being politically correct is of the utmost importance to companies the world over, and that includes automakers. Especially Volkswagen, apparently. Judging from the commercial pasted after the break, the German automaker - which just happens to have recently earned the title of World's Largest Automaker - wants you to know that everyone loves it cars, regardless of age, sex, race or color.

Volkswagen is also accepting of any sexual preference, and it doesn't care if you are right- or left-handed. Do you like to drive fast? Slow? It doesn't matter - the Volkswagen New Beetle is the perfect car for you. Or something like that. Click past the break to watch the video and visit veryfunnyads.com for more humorous car ads.

[Source: veryfunnyads.com]

Continue reading Funny Car Commercial of the Day: Politically Correct Edition

Funny Car Commercial of the Day: Politically Correct Edition originally appeared on Autoblog on Wed, 11 Nov 2009 16:56:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>beetlefunny carfunny car adfunny car commercialfunny car commercial of the dayfunny commercialFunnyCarFunnyCarAdFunnyCarCommercialFunnyCarCommercialOfTheDayFunnyCommercialnew beetleNewBeetlepolitical correctnessPoliticalCorrectnesspolitically correctPoliticallyCorrectvery funnyvery funny advery funny adsVeryFunnyVeryFunnyAdVeryFunnyAdsVolkswagenvolkswagen adVolkswagenAdvw advw advertisingVW BeetleVW new beetleVwAdVwAdvertisingVwBeetleVwNewBeetleWed, 11 Nov 2009 16:56:00 EST http://www.autoblog.com/feed/19231901/article-comments.xml http://www.autoblog.com/feed/2009/11/11/funny-car-commercial-of-the-day-politically-correct-edition/19231901/article-detail.xml 19231901 http://www.blogcdn.com/www.autoblog.com/media/2009/11/very-funny-new-beetle_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2009/11/very-funny-new-beetle.jpg -1 2