Volvo has partnered with a UK advertising agency and the company Albedo 100 to create LifePaint. It's a reflective spray designed for bicyclists that makes them shine when hit with light at night. The company is handing out 2,000 cans in hopes of keeping cyclists safe.
Volvo's longtime product chief and new head of American operations reveals that the ponderous S60 Cross Country is intended more for developing countries, but will be offered Stateside initially on a limited basis.
The Volvo V60 Cross Country is a soft-roader that offers light capability when the going gets tough, wrapped in swaths of luxury and style. We take one for a spin on the paved and dirt roads of northern California to see what's what.
The new S60 Cross Country is just the tip of the iceberg when it comes to expanding Volvo's line of soft-roaders. But just how many more models does Volvo have left to give the rough-and-tumble treatment?
Volvo moves one of its most senior executives into its US headquarters to call the shots not only for the US market, but for all of the Americas, as outgoing US sales chief Tony Nicolosi takes over the financial services department.