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You Know, For the Kids: Volvo Motorsport launches children's racing gear
Any automaker – besides Little Tikes or Hotwheels – that tries to market to kids may find itself wasting precious advertising dollars. But as far as family cars go, Volvo seems to have made a name for itself making the safest vehicles in which parents – you know, the ones actually paying for and driving the car – can shuttle their kids around from school to karate class. Just ask any of the mothers sitting sideline at soccer practice and they'll tell you as much. That may go some way towards explaining why the Swedish ... Read more →
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You Know, For the Kids: Volvo Motorsport launches children's racing gear 5 months ago on Autoblog
Any automaker – besides Little Tikes or Hotwheels – that tries to market to kids may find itself wasting precious advertising dollars. But as far as family cars go, Volvo seems to have made a name for itself making the safest vehicles in which parents – you know, the ones ...
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