volvo merchandise

Any automaker – besides Little Tikes or Hotwheels – that tries to market to kids may find itself wasting precious advertising dollars. But as far as family cars go, Volvo seems to have made a name for itself ...

Okay, we know automotive merchandizing has grown into a big business these days, but surely this has gone too far. After Volvo trucks came out with their own fashion line (in case you missed that), Volvo cars has introduced... a purse. Perfect for all those soccer moms rolling around in Swedish ...