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5You Know, For the Kids: Volvo Motorsport launches children's racing gear

Volvo Motorsport Collection – Click above for high-res image gallery

4Air Bag: Volvo moves from safety to fashion accessories

Okay, we know automotive merchandizing has grown into a big business these days, but surely this has gone too far. After Volvo trucks came out with their own fashion line (in case you missed that), Volvo cars has introduced... a purse. Perfect for all those soccer moms rolling around in Swedish station wagons, sure, but where does it end?

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