Autoblog

Volvo teases mysterious new small crossover

Jonathon Ramsey — Thu, 16 May 2013 10:45:00 EST

The image you see above is just about all we know of the new Volvo crossover that will be revealed at 8:30 pm Central European Time on May 17 (2:30 pm Eastern Standard Time). Volvo released three very short video teasers, all with the tagline "Leave The World Behind," all of which feature a member of the now-defunct band Swedish House Mafia - Axwell sits in a boat in the first, Sebastian Ingrosso walks toward cabin in the second and Steve Angello stares at the sea in a third.

A microsite, www.leavetheworldbehind.com, accompanies the teasers and it's been said that a short film by Lune will feature the band - Swedish Mafia had a hit in 2009 with the song Leave the World Behind. As for the vehicle, theories are that it could be something between the V40 Cross Country and XC60, the new XC90 or something else entirely. We don't have long to wait, and you can watch both teasers below.

Continue reading Volvo teases mysterious new small crossover

Volvo teases mysterious new small crossover originally appeared on Autoblog on Thu, 16 May 2013 10:45:00 EST. Please see our terms for use of feeds.

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VIDEO: Volvo goes after tween vampire demographic with New Moon promotion

Chris Shunk — Wed, 11 Nov 2009 16:00:00 EST

Filed under: Marketing/Advertising, Crossover, Volvo

Click above to watch the video after the jump

Paying for product placement for big-screen movies can be a pretty risky business. If the movie is a flop, doing so could be a big-time waste of ad dollars that could have been better spent elsewhere. But if the movie turns out to be a global blockbuster, it can look like a very wise move, indeed. Volvo struck such gold with the first Twilight movie, as millions of teens saw Edward Cullen (played by Robert Pattinson) prancing around town in his silver C30. And the safety-minded Swedish automaker is looking for lightning to strike twice by getting its products noticed in Twilight sequel New Moon.

Cullen is a little older and a bit wiser in the sequel, so he appears to be stepping up from the C30 to the family-friendly XC60, although both models feature in the film. If you're thinking a crossover isn't exactly cool for the typical 17 year-old, try to remember that Cullen is over 100 in human years. Volvo's newest crossover makes perfect sense given the fact that it's the Swedish automaker's newest and freshest product, but we're having a bit of trouble trying to understand pushing a Volvo crossover in a vampire flick that gears towards teenage movie-goers.

Hit the jump to watch the 1:30 commercial, which doesn't begin until about 10 seconds into the YouTube clip. Volvo wants you to know that its vehicles give you the power to stand up for you what you believe in while also keeping what you believe in safe. If you're not into people haulers from Volvo, there are also plenty of dialog-free scenes from New Moon.

Gallery: Review: 2009 Volvo XC60

[Source: Volvo via YouTube]

Continue reading VIDEO: Volvo goes after tween vampire demographic with New Moon promotion

VIDEO: Volvo goes after tween vampire demographic with New Moon promotion originally appeared on Autoblog on Wed, 11 Nov 2009 16:00:00 EST. Please see our terms for use of feeds.

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Review: 2010 Volvo XC60 delivers on looks and lux - handling, too. Nav? Not so much.

Chris Shunk — Tue, 04 Aug 2009 11:56:00 EST

Filed under: Crossover, Volvo, New Car Reviews

2010 Volvo XC60 - Click above for high-res image gallery

Volvo has seen better days. Just a few short years ago, the Swedish automaker was the lone bright spot in Ford's European luxury operation, boasting impressive sales and actual profits. Fast-forward to 2009, and the situation couldn't be more different. Sales are downright depressing, revenues are worse, and the automaker has a "For Sale" sign on the front lawn, yet nobody has bothered to show up for the open house. For Volvo to have a legitimate chance of survival, all future products have to be home runs, beginning with the XC60 crossover.

The XC60 slots below the XC70 wagon and the XC90 crossover, finally giving Volvo a player in the lucrative entry-level luxury crossover realm. The stalwarts of the segment - the Lexus RX and Acura MDX - play to consumer's needs and desires, offering superior reliability, inoffensive looks, maxed out interiors, and top-notch tech options. Looking at the XC60 from afar, the newest Volvo passes the appearance and interior test, but does it have enough to get customers back into Volvo showrooms? Make the jump to find out.

Gallery: Review: 2009 Volvo XC60

Continue reading Review: 2010 Volvo XC60 delivers on looks and lux - handling, too. Nav? Not so much.

Review: 2010 Volvo XC60 delivers on looks and lux - handling, too. Nav? Not so much. originally appeared on Autoblog on Tue, 04 Aug 2009 11:56:00 EST. Please see our terms for use of feeds.

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REPORT: Volvo plans XC30 CUV to join V30 wagon and C30 hatch

John Neff — Thu, 27 Dec 2007 15:24:00 EST

Filed under: Trends, Wagon, Crossover, Hatchback, Volvo

We recently got confirmation from a Volvo PR person that the Swedish automaker's new C30 hatchback will soon be joined by a V30 five-door wagon. Just-Auto.com is going one step further by reporting that Volvo will also add a new XC CUV model to its lineup based on the C30 hatch to be called, not unsurprisingly, the XC30. Presumably it will also be a five-door model with all-wheel-drive that's jacked up off the ground a bit.

The burgeoning of Volvo's 30 series of cars will come at the expense of the S40 sedan, which will be merged with the larger S60 eventually creating a common mid-size sedan likely to retain the S60 name. The new S60 won't get a V-named wagon counterpart, however, which would be too close in concept to Volvo's standalone V70 and XC70 models. Do expect, however, an XC60 CUV model to be based on the XC60 Concept that debuted at the 2007 North American International Auto Show in Detroit last January.

Finally, as we recently reported, rumors of the larger XC90's demise have been exaggerated and Volvo's largest SUV is expected to get a refresh soon and a full-on replacement eventually. Clearly, however, Volvo sees future profits by filling out its small car lineup with versions of the C30 hatchback that will sell well all over the world, and not just the U.S.

[Source: Just-Auto.com]

Gallery: Volvo C30 T5

REPORT: Volvo plans XC30 CUV to join V30 wagon and C30 hatch originally appeared on Autoblog on Thu, 27 Dec 2007 15:24:00 EST. Please see our terms for use of feeds.

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