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VIDEO: Volvo goes after tween vampire demographic with New Moon promotion
Paying for product placement for big-screen movies can be a pretty risky business. If the movie is a flop, doing so could be a big-time waste of ad dollars that could have been better spent elsewhere. But if the movie turns out to be a global blockbuster, it can look like a very wise move, indeed. Volvo struck such gold with the first Twilight movie, as millions of teens saw Edward Cullen (played by Robert Pattinson) prancing around town in his silver C30. And the safety-minded Swedish automaker is looking for lightning to strike twice by ... Read more →
Review: 2010 Volvo XC60 delivers on looks and lux - handling, too. Nav? Not so much. Chris Shunk
Volvo has seen better days. Just a few short years ago, the Swedish automaker was the lone bright spot in Ford's European luxury operation, boasting impressive sales and actual profits. ...
REPORT: Volvo plans XC30 CUV to join V30 wagon and C30 hatch John Neff
We recently got confirmation from a Volvo PR person that the Swedish automaker's new C30 hatchback will soon be joined by a V30 five-door wagon. Just-Auto.com is going one step further by reporting ...
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Breaking news:
- BREAKING: Ford says it has come to terms with Geely on Volvo sale He's Back: Schumacher reportedly signs with Mercedes-Benz F1 for 2010 NSX no more: Honda HSV-10 GT ready to race in SuperGT BREAKING: Ex-Microsoft CFO Chris Liddell named CFO of General Motors Spyker Tries Again: Submits 11th-hour, 11-point bid for Saab
VIDEO: Volvo goes after tween vampire demographic with New Moon promotion 1 month ago on Autoblog
Paying for product placement for big-screen movies can be a pretty risky business. If the movie is a flop, doing so could be a big-time waste of ad dollars that could have been better spent elsewhere. But if the movie turns out to be a global blockbuster, it can look like a very wise move, ...
Review: 2010 Volvo XC60 delivers on looks and lux - handling, too. Nav? Not so much. 4 months ago on Autoblog
Volvo has seen better days. Just a few short years ago, the Swedish automaker was the lone bright spot in Ford's European luxury operation, boasting impressive sales and actual profits. Fast-forward to 2009, and the situation couldn't be more different. Sales are downright depressing, revenues ...
REPORT: Volvo plans XC30 CUV to join V30 wagon and C30 hatch 1 year ago on Autoblog
We recently got confirmation from a Volvo PR person that the Swedish automaker's new C30 hatchback will soon be joined by a V30 five-door wagon. Just-Auto.com is going one step further by reporting that Volvo will also add a new XC CUV model to its lineup based on the C30 hatch to be called, not ...
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BREAKING: Ford says it has come to terms with Geely on Volvo sale
He's Back: Schumacher reportedly signs with Mercedes-Benz F1 for 2010
NSX no more: Honda HSV-10 GT ready to race in SuperGT
BREAKING: Ex-Microsoft CFO Chris Liddell named CFO of General Motors
Spyker Tries Again: Submits 11th-hour, 11-point bid for Saab
Volvo recalls over 140K 2001-2005 and 2010 MY vehicles over fuel system issues
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Autoblog Podcast #158: 'Twas a couple nights before Christmas...
Chris, Editor Paukert, and Dan send the Podcast off for the Christmas holiday in proper fashion
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