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Volvo Motorsport Collection - Click above for high-res image gallery

Any automaker - besides Little Tikes or Hotwheels - that tries to market to kids may find itself wasting precious advertising dollars. But as far as family cars go, Volvo seems to have made a name for itself making the safest vehicles in which parents - you know, the ones actually paying for and driving the car - can shuttle their kids around from school to karate class. Just ask any of the mothers sitting sideline at soccer practice and they'll tell you as much. That may go some way towards explaining why the Swedish automaker has taken such care in releasing the latest addition to its merchandise line.

While Volvo is hardly the first automaker to merchandise its brand image or even the first to create children's clothing, it's the first we've seen to launch one single kids t-shirt by itself. The Volvo Manager T-shirt for children bears the colors - namely green, to go with the earth-friendly DRIVe program - of the company's Swedish Touring Car Championship team on a tee made especially for the little guy, letting him (or her) in on the action while letting everyone know who's the boss: it's written there right on the back, printed on, like the rest of the badges, instead of embroidered to optimize the kid's comfort. Of course, Volvo Motorsport has a full line of gear for mom and dad as well, available on the company's website, but this piece itself is so simple that it's just, well... child's play. Details in the press release after the jump and images in the gallery below.


Gallery: Volvo Motorsport Collection


[Source: Volvo]

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You Know, For the Kids: Volvo Motorsport launches children's racing gear originally appeared on Autoblog on Thu, 09 Jul 2009 08:00:00 EST. Please see our terms for use of feeds.

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