Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking – and customers may soon as well – as the German automaker emerges from the fringe in pursuit of larger volumes.
Lamborghini's pushing to ring up 3,000 sales per year, about 500 more than they currently move. Were they to drop a new Miura, revived LM002, or some other new model, they'd likely reach that target without any problem. Lambo Capo Rupert Stadler isn't in favor of spending the considerable development dollars it would take to bring a new model to market. Before coming out with a new car, it's more prudent for Lamborghini to sell its capacity of Murcielagos and Gallardos first.
There have been periodic rumors of a United States assembly plant for Volvo cars since at least the early 1980s. There was a North American construction arm of the Swedish carmaker, situated in Nova Scotia, but that plant has been shuttered for several years now. Volvo CEO Fredrik Arp has told Automotive News that an American plant would take an unacceptably long time to pay for itself, according to the automaker's studies. A weak dollar doesn't help the economic argument for a plant in the Sta