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Volkswagen Super Bowl Commercial

Brace yourself for another tidal wave of Super Bowl commercials. Volkswagen has released its spot for this year's big game. Set to air during the second quarter, the Get Happy spot follows one jubilant office worker as he makes his way through the day, spreading joy wherever he goes. The source of his happiness? A Volkswagen Beetle, of course. Now, if you're wondering why a gaggle of white guys are running around on your screen with Jamaican accents, it will help to know the spot is part of a larger Get Happy campaign featuring Jimmy Cliff.

The first ad in the series featured the artist singing his rendition of "C'Mon, Get Happy," complete with a little help from some notorious unhappy YouTube stars. You can take a look at the new ad before it airs below, along with the complete press release for a little more background.

Continue reading VW debuts Get Happy Super Bowl ad

VW debuts Get Happy Super Bowl ad originally appeared on Autoblog on Mon, 28 Jan 2013 14:31:00 EST. Please see our terms for use of feeds.

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Tiny Vader Max Page at VW Chattanooga opening
Max Page as Tiny Vader at the VW Chattanooga inauguration - Click above for high-res image gallery

On Tuesday, May 24, Volkswagen officially opened its plant in Chattanooga, Tennessee that is dedicated to building the Passat. There were all sorts of potentates gathered for the occasion, from Department of Transportation Secretary Ray LaHood to current and former mayors of the city. When it came time to press the big, red button to get the factory party started, though, six men gathered around the podium and they didn't make a move until a surprise guest waved his hands: little Darth Vader.

Otherwise known as Max Page, he's the kid in costume who practically owned YouTube when he appeared in VW's 2012 Passat commercial during the Super Bowl. Arriving with an entourage of Stormtroopers and his theme music, he did a little of what he does, the red button was pushed, and it was only then that the Chattanooga facility officially opened.

It was a fun beginning. Let's hope the plant benefits from The Force and Vader's touch as much as that commercial did, and as much as VW and Chattanooga are praying it does. Read the official press release after the break, and, more importantly, check out Tiny Vader in our high-res image gallery.

Continue reading Tiny Darth Vader brings The Force to VW's Chattanooga plant

Tiny Darth Vader brings The Force to VW's Chattanooga plant originally appeared on Autoblog on Wed, 25 May 2011 17:58:00 EST. Please see our terms for use of feeds.

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