Volkswagen has dramatically cut its internal sales target for Western Europe for 2012. The estimate has been chopped by 140,000 vehicles according to Automotive News. In the report, Bernd Osterloh of VW is quoted telling German newspaper Handelsblatt, "The VW Group is tentatively selling more cars this year than last year. But that is correct that it will be somewhat less than what was originally planned."
Volkswagen is on a mission to dominate sales in almost ever category, with a goal of selling one million Audis and VWs yearly in the United States by 2018. Projected U.S. sales of both brands for 2012 is only 565,000. To bridge that gap, analysts say the two brands will need to compete in almost every sales category.
Volkswagen product planners have been making more concerted overtures to North American customers over the last year or so, and their efforts appear to be working. On the strength of new Jetta and Passat models tailored specifically for U.S. customers (read: larger and less costly), VW is poised to reach its best sales year since 1973, says the Chattanooga Times Free Press.
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Bloomberg is reporting that General Motors has taken back the crown as the world's largest automaker. The Detroit-based company outsold Toyota through the first six months of 2011, thanks largely to the manufacturer's production shortages brought on by this year's earthquake and tsunami disaster in Japan. GM sold a total of 4.536 million units worldwide through June 30, Volkswagen moved 4.13 million vehicles, while Toyota numbers fell to 3.71 million units. Bloomberg reports that production at t
Dealers across the U.S. have been in shrink mode for years, as auto sales have dropped to the point where many stores could no longer remain open. That trend should reverse itself by 2014, though, at least for Volkswagen, as that brand looks to improve its sales volume here in the States.
Volkswagen of America's President and CEO Stefan Jacoby is bullish on the future of the people's car company – so much so that he feels sales of his brand in the U.S. will double within the next few years. Automotive News reports that the German exec has estimated that sales will reach "400,000 to 450,000 vehicles." Even without the sour state of the economy, those are massively ambitious figures: VW sold just 213,454 cars and crossovers in America in 2009, down four percent versus the com
Over the last several years, few automotive stories have held as much interest as the global fight between Toyota and General Motors for worldwide sales supremacy. Don't look now, but there's a new combatant hailing from Germany ready to take the reigns: Volkswagen. However, VW's ascendancy has less to do with the German automaker's output -- GM and Toyota are shedding sales at a much faster rate than VW.
Last September we told you of Volkswagen's plan to overtake Toyota in global sales by 2015. Some Autoblog staffers giggled at the prospect. That was before Toyota reported a 39% drop in profit and began writing down leases, and long before today's news of the Japanese automaker reducing its sales goal for 2009 by almost 7%. Instead of the 10.4 million vehicle sales it predicted for 2009, Toyota says it now may only sell 9.7 million.
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