Volkswagen unveiled a parade of new and upgraded Polo models at the 2014 Geneva Motor Show, including the Polo TSI BlueMotion, Polo TDI BlueMotion, Polo BlueGT and CrossPolo (pictured above). While they will likely never make an appearance this side of the pond, it is fun to see what European subcompact drivers will be driving later this year.
Volkswagen isn't afraid to do ads that are a little different... or even a lot different; this is no secret, nor is it new. An ad in various national papers in India, though, including the Times of India, might have gone a black box too far in search of a buzz-worthy response. First, some context: two years ago VW ran a national, full-page ad in India for its Vento sedan, and attached to the ad was a little black plastic box. A light sensor in the box detected when the ad page was opened and a p
Sebastian Trager of Germany is mad for the Flintstones. So he took a Volkswagen Polo, ripped off everything but the motor, chassis and wheels, and then covered the rolling bits with a replica that he built of Fred Flintstone's car. Other than the Polo underpinnings, about the only thing he changed is using wooden benches in place of the granite slabs from the show car.
There should be a production version of the Volkswagen Polo R WRC that's simply called the Polo RC, as in "RC car." Watching the diminutive VW being tested in Finland in preparation for next year's World Rally Championship makes us think "Wow, that's awesome!" and "Who's got the remote?"
We have to admit we're big fans of the Storm Trooper look. Combining white paint with blacked-out trim, the treatment is one you'd typically find performed in the aftermarket. But in this case Volkswagen is offering it direct from the factory. Or so it is to European customers, anyway.
The annual GTI festival at Lake Wörthersee in Austria has exploded over the years into a celebration of all things hot-hatch in the Volkswagen Group – including concept cars and new debuts from Audi, Seat and Skoda – but the event has always been about VWs at heart. And the brand central to the empire isn't about to sit it out.
German automakers display something of a fetish when it comes to turning ordinary vehicles into performance models. Mercedes-Benz does it with its AMG line, BMW with its M range, Audi has its S and RS models... even Volkswagen has its R brand. Formidable vehicles all, but not everyone is willing to pony up the big bucks to get their hands on one and all that entails. So, each automaker also offers a line of accessories that give their stock models most of the visual attitude without the mechanic
News doesn't travel fast in Poland. In fact, very few things travel all that fast in Poland. Sure, the emergence of Robert Kubica on the Formula One scene has shown well for the Eastern European country, but when he tried his hand at rallying, well... he almost lost it. (His hand, we mean.) So you can imagine our surprise when we caught wind of a Volkswagen Polo rally car being developed in Poland.
Volkswagen announced earlier this year that it would be entering the World Rally Championship starting in 2013 with the Polo R, and we got our first glimpse of the race car here in Frankfurt. While it's easy to see the similarities to the road version, the Polo R WRC has been transformed into an all-out rally car with widened fenders, a fully stripped and caged interior, and plenty of carbon fiber on the body. Under the hood is a race-prepped version of Volkswagen's 1.6-liter STI engine producin
Volkswagen is working hard to make sure it accomplishes its North American assimilation plan. In order to fully realize its ambitious 800,000-unit volume target, the automaker will be required to introduce an even greater variety of vehicles into its existing lineup. Jonathan Browning, CEO of Volkswagen North America, says that he and his team understand this, and a few new VW family members could wind up in U.S. dealer showrooms.
Rumors surrounding a prospective motorsports expansion in the Volkswagen Group have been swirling around for years now. One of the largest automakers in the world, VW's factory-supported racing activities are largely limited to Audi and its considerable Le Mans program and Volkswagen's own Dakar efforts, with a handful of lower-level initiatives and non-works entries in other series. We're still expecting a big shake-up, but the first step, according to reports, will see the Volkswagen brand lau
An automobile's interior is just as important as its exterior when the time comes to close the sale. Keenly aware of this, Volkswagen has redone the Brazilian-market Fox and put a special emphasis on evolving the interior from low-rent to high-end. And a clever ad by agency AlmapBBDO puts it front and center.
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