How Volkswagen came up with its "Bark Side" Star Wars dog ad

Zach Bowman — Tue, 24 Jan 2012 13:31:00 EST

Filed under: Etc., Marketing/Advertising, Videos, Volkswagen

Volkswagen has once again proven itself capable of crafting some seriously clever advertising, and with the Super Bowl quickly approaching, all eyes have turned to the automaker to see what the company has in store this year. In order to stoke even more interest, Volkswagen has released what it calls an ad for an ad in its "The Bark Side" spot. According to Automotive News, Volkswagen wanted to get fans excited about its spot for the Super Bowl and set about casting 12 dogs. The production team specifically chose the pups based on their resemblance to certain Star Wars characters instead of their vocal ability.

The clip was then shot just like a music video, both with all the dogs together and with each of them individually. The final track was crafted using a mix of archived dog barks which were then layered with new sounds from the dogs on stage. Certain barks were then pitched to catch the tune required. Hit the jump to check out the video once again, and then click on the Automotive News link to learn more about how VW's ad came to be.

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How Volkswagen came up with its "Bark Side" Star Wars dog ad originally appeared on Autoblog on Tue, 24 Jan 2012 13:31:00 EST. Please see our terms for use of feeds.

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The Bark Side: Volkswagen hounds bring back Star Wars in Super Bowl teaser

Dan Roth — Thu, 19 Jan 2012 12:29:00 EST

Filed under: Marketing/Advertising, Videos, Volkswagen

Volkswagen knows how to get attention through advertising, as its latest teaser spot shows. Start with the Star Wars Imperial March to make the tighty-whities of every 40-year-old geek just a little bit tighter, and add dogs for the rest of the nation. That's how you get the undivided attention of the United States of America.

Building on the success of last year's "Tiny Vader" commercial, Volkswagen has begun the buildup to a full minute-long commercial featuring the Beetle that will debut during next month's Super Bowl. Which Beetle is the question, and Volkswagen says that on February 5th, 2012, something will be "back and better than ever."

The car that's coming back is likely to be the diesel-powered Beetle TDI, especially since the timing lines up with the Chicago Auto Show that runs from February 8th. What, you're still here? Who cares about conjecture, go watch the teaser. There are dogs dressed up like Ewoks, and there's even a little Wookie singing in there. See it after the jump.

Continue reading The Bark Side: Volkswagen hounds bring back Star Wars in Super Bowl teaser

The Bark Side: Volkswagen hounds bring back Star Wars in Super Bowl teaser originally appeared on Autoblog on Thu, 19 Jan 2012 12:29:00 EST. Please see our terms for use of feeds.

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