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volkswagen do brasil
Brazil: the country of carnivals, indescribable beauty adjacent to abject poverty, Ayrton Senna and old Volkswagen models. Only they're not old – they're new, they're just based on old designs. The original Beetle continued production there long after it had been phased out elsewhere, but ...
An automobile's interior is just as important as its exterior when the time comes to close the sale. Keenly aware of this, Volkswagen has redone the Brazilian-market Fox and put a special emphasis on evolving the interior from low-rent to high-end. And a clever ad by agency AlmapBBDO puts it ...