Volkswagen says it is planning more aggressive, market-specific designs for the US, since the conservative look that has made the brand a huge seller in Europe and China hasn't had the same results here.
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If you look back over the years, Volkswagens have been steadily marching toward the gaudy. We're not talking Sagrada Familia amazingness, but chromey, buck-toothed, overwrought fussiness. Walter Da'Silva is out to change all that by realigning Volkswagen design with its past. That doesn't mean that every VeeDub becomes a K.D.F Wagen throwback like the New Beetle, but certain proportions and themes from the historical portfolio will define the design language.