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Volvo and Microsoft will work together on future tech like implementing augmented reality in the automotive world with Microsoft's HoloLens glasses. They think it could revolutionize the sales process.


We Partner With 8112 Studios To Take You On A VR Ride In An All-Electric Ferrari

Translogic partners with 8112 Studios to take you on a virtual reality test drive of the all-electric 1978 Ferrari 308 GTE, converted by EV West.


The free, virtual reality game SMS Racing forces you to text and drive while racing against other cars. A good sense of humor keeps things from getting too serious, though.


Virtual reality still seems like sci-fi technology, but Audi claims that its VR Experience is coming to some dealers by the end of the decade. The kit allows potential buyers to view Audi's models in every possible equipment combination and color using a set of VR goggles. Headphones even let a person hear the door close or listen to the radio.


Driving an armored personnel carrier in the Norwegian military might become a lot more like playing a video game in the near future. The army there has developed a way for APC drivers to use Oculus Rift virtual reality goggles to make piloting the heavy vehicles significantly easier.


On a recent trek to Germany, Mercedes-Benz pulled back the veil on its tech strategy for the next few years and provided Autoblog with a glimpse into what we'll find in its next generation of vehicles. With more than 2,000 patents filed in 2009 alone, the technologies range from the mind-blowing to the mundane, and we've handpicked the most innovative, forward-thinking features bound for future Benz models.


Ford appears to be using any advantage it can, from any industry, to make better cars and make them more quickly. Last month we got word of the motion-capping tech The Blue Oval borrowed from video games and movies. This month the news is that it's putting all of that mo-cap work into its immersive Virtual Evaluation lab (iVE) with the help of United Space Alliance. Alliance is a joint venture between Boeing and Lockheed Martin that aids in virtual modeling for space missions.


Ford's Bold Moves campaign just got a little bolder with the introduction of Ford Bold Moves Street Racing, a video game developed in cooperation with Eidos Interactive. Scheduled to hit a North American PlayStation 2, XBOX or PC near you this fall, the game comes packing 18 Ford vehicles and the option to switch among three of them at a time during a race, thanks to a function known as "Maximum Team Control." The game also allows the ability to crash and boom 'til your heart's content via the "

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