viralmarketing

Looks like Subaru is giving the mid-sized sedan segment a good ribbing. The company has unleashed a new viral marketing campaign promoting the 2011 Mediocrity – a four-door that has "figured out a way to blend in more." ...

Having already introduced its new two-door Range Rover Evoque to the world, Land Rover is taking a different tack when it comes to testing its pre-production fleet. While most manufacturers stick to ...

In the manner of its Fun Theory videos from last year, Volkswagen is up to old viral hijinks again. The Fun Theory experiments were about seeing whether you could encourage people to do the right thing if you ...

In a cheeky bit of naked ambition, French automaker Peugeot inundated London's morning commuters today with a pool of 308 'nude' actors who appeared to only be wearing scarves. What was the reason for the au natural ...

Cell phones help us communicate with others at all times, but for the millions of motorists who like to gab on the phone while driving, these devices can become the kind of distraction that causes plenty of harm. In Russia, using a cell phone while driving is against the rules, so the viral ...

At least they're not mocking men or making light of depressed robots. Nissan's latest marketing effort for the Altima has the auto company messing with patrons of entertainment venues. 200,000 sets of faux keys will be planted in clubs, bars, concert venues, and other congregation locations. The ...

Scion, Toyota's "youth" division, was launched three years ago this June, and the brand has much to celebrate on its third birthday. By offering up three cars that all start off under $17,000, Scion has gone some way toward redefining the term "entry level." Given parent Toyota's ...