Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Watch NASCAR racer Jeff Gordon put one over on a used car dealer... sorta]]>http://www.autoblog.com/2013/03/13/watch-nascar-racer-jeff-gordon-put-one-over-on-a-used-car-dealer/http://www.autoblog.com/2013/03/13/watch-nascar-racer-jeff-gordon-put-one-over-on-a-used-car-dealer/http://www.autoblog.com/2013/03/13/watch-nascar-racer-jeff-gordon-put-one-over-on-a-used-car-dealer/#commentsFiled under: , , , , ,

Pepsi Max ad with Jeff Gordon as disguised used car test driver - video screencap

Full Disclosure: in my younger days, I loved nothing more than tormenting passengers with my behind-the-wheel hijinks. Once, after a particularly artful handbrake turn on a two-lane at around 50 miles per hour, I left one backseat occupant crying in their own lap. This isn't necessarily something to be proud of, but it gives you a glimpse into why it is that I find this ad from Pepsi so damn disappointing. The premise is beautiful. Take NASCAR legend Jeff Gordon, give him a disguise and set him loose upon some unsuspecting used car dealer. Hilarity ensues.

Except that this Pepsi Max commercial is so obviously staged, it can't help but feel like some ham-fisted marketing fail. From the strategically placed aftermarket cupholder mounted mid-dash for the hidden camera to the fact that the supposed dealer Camaro is displayed as a 2009 model (Hint: Chevrolet didn't make any), this clip is about as organic as a Twinkie. Still, we would never turn down a chance to watch Gordon thrash on a rental-spec coupe - only problem is, he probably didn't even do the driving himself. Check it out below.

Continue reading Watch NASCAR racer Jeff Gordon put one over on a used car dealer... sorta

Watch NASCAR racer Jeff Gordon put one over on a used car dealer... sorta originally appeared on Autoblog on Wed, 13 Mar 2013 12:57:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>camarochevroletchevrolet camarocommercialjeff gordonjeff gordon pepsi commercialjeff gordon test drive videomarketingnascarpepsipepsi maxvideoviral marketingviral videoWed, 13 Mar 2013 12:57:00 EST http://www.autoblog.com/feed/20500541/article-comments.xml http://www.autoblog.com/feed/2013/03/13/watch-nascar-racer-jeff-gordon-put-one-over-on-a-used-car-dealer/20500541/article-detail.xml 20500541 http://www.blogcdn.com/www.autoblog.com/media/2013/03/jeff-gordon-test-drive-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/03/jeff-gordon-test-drive-628.jpg <![CDATA[Is the Fiat 500L the new, smaller swagger wagon?]]>http://www.autoblog.com/2012/12/19/is-the-fiat-500l-the-new-smaller-swagger-wagon/http://www.autoblog.com/2012/12/19/is-the-fiat-500l-the-new-smaller-swagger-wagon/http://www.autoblog.com/2012/12/19/is-the-fiat-500l-the-new-smaller-swagger-wagon/#commentsFiled under: , , ,

Blonde mom rapper with Fiat 500L

Toyota tried to make family hauler commercials cool with its "Swagger Wagon" spot for the Sienna minivan back in 2010, but now Fiat looks to have created the unrated version of Toyota's idea with a web ad for its new Fiat 500L called "The Motherhood." Trying to cater to the 500L's target demographic, no punches are pulled as this blonde British mom attempts to describe all the joys of family raising.

We're not going to spoil anything for you here, but if you're hoping for useful information about the larger 500L, then this commercial isn't for you. If you're looking for an entertaining way to kill a few minutes, then check the (now viral) video out by scrolling below. With more double entendres than you'll know what do with, though, we have to warn you that this video's language might be a little unsafe for conservative workplaces.

Continue reading Is the Fiat 500L the new, smaller swagger wagon?

Is the Fiat 500L the new, smaller swagger wagon? originally appeared on Autoblog on Wed, 19 Dec 2012 13:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2014 fiat 500l500500ladvertisingcar commercialfiatfunny videonsfwswagger wagonviral videoWed, 19 Dec 2012 13:00:00 EST http://www.autoblog.com/feed/20407297/article-comments.xml http://www.autoblog.com/feed/2012/12/19/is-the-fiat-500l-the-new-smaller-swagger-wagon/20407297/article-detail.xml 20407297 http://www.blogcdn.com/www.autoblog.com/media/2012/12/fiat-500l-commercial_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/12/fiat-500l-commercial.jpg <![CDATA[Buy a Toyota GT86 and your wife will hate you]]>http://www.autoblog.com/2012/11/14/buy-a-toyota-gt86-and-your-wife-will-hate-you/http://www.autoblog.com/2012/11/14/buy-a-toyota-gt86-and-your-wife-will-hate-you/http://www.autoblog.com/2012/11/14/buy-a-toyota-gt86-and-your-wife-will-hate-you/#commentsFiled under: , , , , , ,

Toyota GT86 man ad

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.

In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.

Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Continue reading Buy a Toyota GT86 and your wife will hate you

Buy a Toyota GT86 and your wife will hate you originally appeared on Autoblog on Wed, 14 Nov 2012 19:29:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 scion fr-s2013 subaru brz2013 toyota gt8686brzfr-sgt 86gt86happiness brusselsreverse psychologyscionsubarutoyotatoyota gt86 advideoviral videoWed, 14 Nov 2012 19:29:00 EST http://www.autoblog.com/feed/20377844/article-comments.xml http://www.autoblog.com/feed/2012/11/14/buy-a-toyota-gt86-and-your-wife-will-hate-you/20377844/article-detail.xml 20377844 http://www.blogcdn.com/www.autoblog.com/media/2012/11/toyota-gt86-man-ad_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/11/toyota-gt86-man-ad.jpg <![CDATA[Ford tilts pinball parkers to promote Focus, Active Park Assist]]>http://www.autoblog.com/2012/04/20/ford-tilts-pinball-parkers-to-promote-focus-active-park-assist/http://www.autoblog.com/2012/04/20/ford-tilts-pinball-parkers-to-promote-focus-active-park-assist/http://www.autoblog.com/2012/04/20/ford-tilts-pinball-parkers-to-promote-focus-active-park-assist/#commentsFiled under: , , , , , ,



We've got to hand it to Ford of Europe - this is one of the most brilliant marketing stunts we've ever seen. Blending the correct amounts of populist outrage, mockery of the common man, hidden cameras, big budget technology, and gritty urban realism into one literal over-the-top promotion that - get this - is actually relevant to the vehicle it is designed to promote? Well, we're impressed, to say the least.

We won't spoil the punchline to the video, created by ad agency Ogilvy of Paris (according to Co.Create), but for anyone who's ever had to suffer through living in a big city and parking on the street, you'll be pleased.

And for those of you who might occasionally do a little park-by-touch yourself? Ford's new Focus with Active Park Assist is just the vehicle for you.

Scroll down to play the whole video.

Continue reading Ford tilts pinball parkers to promote Focus, Active Park Assist

Ford tilts pinball parkers to promote Focus, Active Park Assist originally appeared on Autoblog on Fri, 20 Apr 2012 14:58:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2012 ford focusactive park assistfocusfordogilvypark assistpinballself parkingself-parkvideoviral marketingviral videoFri, 20 Apr 2012 14:58:00 EST http://www.autoblog.com/feed/20220579/article-comments.xml http://www.autoblog.com/feed/2012/04/20/ford-tilts-pinball-parkers-to-promote-focus-active-park-assist/20220579/article-detail.xml 20220579 http://www.blogcdn.com/www.autoblog.com/media/2012/04/ford-pinball-opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/04/ford-pinball-opt.jpg <![CDATA[Scion puts bikini models and donuts in iQ to spin up some sales]]>http://www.autoblog.com/2012/04/04/scion-puts-bikini-models-and-donuts-in-iq-to-spin-up-some-sales/http://www.autoblog.com/2012/04/04/scion-puts-bikini-models-and-donuts-in-iq-to-spin-up-some-sales/http://www.autoblog.com/2012/04/04/scion-puts-bikini-models-and-donuts-in-iq-to-spin-up-some-sales/#commentsFiled under: , , , , ,

Scion iQ babes and donuts

We're speechless.

Well, maybe not... but, at the very least, we're surprised by Scion's latest marketing campaign for its iQ minicar. There are a lot of reasons to be interested in the iQ - its small size makes for easy parking, it's not terribly expensive and it's nicely fuel efficient - but its ability to do donuts with four full-size occupants isn't one of them.

Not just four occupants. How about four bikini models? Not your style? There's four dudes, four bikers and four police officers, too, each in their own video. They're all eating donuts and drinking milk while being driven around in backward smoky burnouts and reverse donuts.

And suddenly, we're leaning toward speechless yet again.

You can see all four videos below, but we warn you, it's all complete and utter nonsense.

Continue reading Scion puts bikini models and donuts in iQ to spin up some sales

Scion puts bikini models and donuts in iQ to spin up some sales originally appeared on Autoblog on Wed, 04 Apr 2012 20:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2012 scion iqbabes and donutsbikers and donutsbikinicops and donutsdudes and donutsiqscionscion iq marketingvideoviral marketingviral videoWed, 04 Apr 2012 20:01:00 EST http://www.autoblog.com/feed/20208778/article-comments.xml http://www.autoblog.com/feed/2012/04/04/scion-puts-bikini-models-and-donuts-in-iq-to-spin-up-some-sales/20208778/article-detail.xml 20208778 http://www.blogcdn.com/www.autoblog.com/media/2012/04/scion-iq-donuts_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/04/scion-iq-donuts.jpg <![CDATA[VIDEO: Australian Yaris ad gets banned for being raunchy]]>http://www.autoblog.com/2009/12/14/video-australian-yaris-ad-gets-banned-for-being-raunchy/http://www.autoblog.com/2009/12/14/video-australian-yaris-ad-gets-banned-for-being-raunchy/http://www.autoblog.com/2009/12/14/video-australian-yaris-ad-gets-banned-for-being-raunchy/#commentsFiled under: , , , ,


"Clean Getaways" - Click above to watch the video after the jump

Controversy's rearing its tawdry head Down Under as a Toyota film contest has got some laughing, others crying foul play. The Clever Film Competition solicited contestants to come up with 30-second commercial clips for the Toyota Yaris, awarding $7000 (well, Australian dollars anyway) to the winning entry. And while the rules stated that the entries cannot be "immoral" or "contain any obscene language," one contestant evidently felt the boundaries ought to be pushed a little. And the judges evidently agreed.

The winning entry - entitled "Clean Getaways" - portrays a young Yaris driver picking up his date and encountering her father at the door. The exchange between them is packed with more innuendo than a porn star's Lamborghini, and though Toyota's local spokesman says they're not distancing themselves from the clip, public outcry has resulted in it being pulled from the contest website. Fortunately, we've got it posted after the jump for your enjoyment... just don't watch it with the boss hovering around. Or the wife, for that matter. On second thought, better watch it when no one's around. But watch it just the same. Cheers to Mark and Oleg for the tips!

[Sources: news.com.au; Toyota via YouTube]

Continue reading VIDEO: Australian Yaris ad gets banned for being raunchy

VIDEO: Australian Yaris ad gets banned for being raunchy originally appeared on Autoblog on Mon, 14 Dec 2009 12:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>2009 Toyota Yaris2009ToyotaYaris2010 Toyota Yaris2010ToyotaYarisaustraliaclean getawaysCleanGetawaysclever film compclever film competitionCleverFilmCompCleverFilmCompetitiontoyotaToyota AUtoyota Australiatoyota yaristoyota yaris adtoyota yaris clean getawaystoyota yaris clever film comptoyota yaris clever film competitiontoyota yaris commercialtoyota yaris contestToyotaAuToyotaAustraliaToyotaYarisToyotaYarisAdToyotaYarisCleanGetawaysToyotaYarisCleverFilmCompToyotaYarisCleverFilmCompetitionToyotaYarisCommercialToyotaYarisContestviralviral videoViralVideoyarisMon, 14 Dec 2009 12:30:00 EST http://www.autoblog.com/feed/19277515/article-comments.xml http://www.autoblog.com/feed/2009/12/14/video-australian-yaris-ad-gets-banned-for-being-raunchy/19277515/article-detail.xml 19277515 http://www.blogcdn.com/www.autoblog.com/media/2009/12/yaris-ausclip_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2009/12/yaris-ausclip.jpg <![CDATA[VIDEO: Hitting the half pipe in a Nissan Qashqai]]>http://www.autoblog.com/2006/11/06/video-hitting-the-half-pipe-in-a-nissan-qashqai/http://www.autoblog.com/2006/11/06/video-hitting-the-half-pipe-in-a-nissan-qashqai/http://www.autoblog.com/2006/11/06/video-hitting-the-half-pipe-in-a-nissan-qashqai/#commentsFiled under: , , , ,



Viral videos seem to be all the rage with ad agencies on retainer by the automakers. Debates are still swirling over whether or not the recently posted video showing a 14-year-old crashing his family's brand new Ford GT500 is real or a viral video from Ford itself. You'll no doubt spot this carboarding commercial for the Nissan Qashqai for the marketing tool it is, but you still get to see a small CUV tackle the half pipe with Tony Hawk-like moves. Follow the jump for the second commercial in the series.

[Source: Fresh Creation]

Continue reading VIDEO: Hitting the half pipe in a Nissan Qashqai

VIDEO: Hitting the half pipe in a Nissan Qashqai originally appeared on Autoblog on Mon, 06 Nov 2006 18:41:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>commercialmarketingQashqaiviralviral videoViralVideoMon, 06 Nov 2006 18:41:00 EST http://www.autoblog.com/feed/697248/article-comments.xml http://www.autoblog.com/feed/2006/11/06/video-hitting-the-half-pipe-in-a-nissan-qashqai/697248/article-detail.xml 697248 -1 2