13 Articles
1 / 1
10Toyota builds world's first 'outdoor website' for RAV4 promo

This whole thing started with the premise that Toyota's target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa, and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to.

49Watch NASCAR racer Jeff Gordon put one over on a used car dealer... sorta

Full Disclosure: in my younger days, I loved nothing more than tormenting passengers with my behind-the-wheel hijinks. Once, after a particularly artful handbrake turn on a two-lane at around 50 miles per hour, I left one backseat occupant crying in their own lap. This isn't necessarily something to be proud of, but it gives you a glimpse into why it is that I find this ad from Pepsi so damn disappointing. The premise is beautiful. Take NASCAR legend Jeff Gordon, give him a disguise and set him

25Ford tilts pinball parkers to promote Focus, Active Park Assist

We've got to hand it to Ford of Europe – this is one of the most brilliant marketing stunts we've ever seen. Blending the correct amounts of populist outrage, mockery of the common man, hidden cameras, big budget technology, and gritty urban realism into one literal over-the-top promotion that – get this – is actually relevant to the vehicle it is designed to promote? Well, we're impressed, to say the least.

4Audi's #WantAnR8 Twitter ad campaign returns

Audi has resurrected its Twitter campaign to put lucky fans behind the wheel of an R8 for a day. The program generated a massive amount of attention last year, spurring the company to bring it back for Round Two. It all got started when Joanne McCoy tweeted using the hashtag #WantAnR8 in early 2011. Audi showed up at her Washington, D.C. home with a brand-new mid-engined sports car for the day, and the company went on to share the love. So far, the hashtag has been used over 75,000 times since i

99Subaru launches 2011 Mediocrity marketing campaign [w/video]

2011 Mediocrity – Click above to watch videos after the jump

13Gymkhana Two named one of 10 best viral ads of all time

Ken Block's Gymkhana Two – Click above to watch the video after the break

24Land Rover puts a spin on spy shot camouflage to introduce Evoque to the world

2011 Land Rover Range Rover Evoque says hello – Click above for high-res image gallery

20Video: Volkswagen puts subway riders in the fastlane

VW brings the fast lane to the subway – Click above to watch video after the jump

16Buff It Out: Peugeot inundates London commuters with 308 'nudists' to celebrate launch of 308 CC [w/VIDEOS]

Peugeot's Nude in a Scarf campaign - Click above for a high-res image gallery

13Anyone seen my keys? Check with Nissan

At least they're not mocking men or making light of depressed robots. Nissan's latest marketing effort for the Altima has the auto company messing with patrons of entertainment venues. 200,000 sets of faux keys will be planted in clubs, bars, concert venues, and other congregation locations. The way the ruse works is that someone picks up the keys, and takes in a tidy little marketing message about the Altima's keyless ignition as they read the keychain. It's a great example of thinking outside

1 / 1