Start your engines. Quietly. France's Bollore Group is putting a green spin on Indianapolis's motor-racing tradition by making official its planned debut of its all-electric car-sharing service in the US. It will be called, naturally, BlueIndy.
Billionaire tycoon Vincent Bollore has committed to invest over 100 million euros ($131 million U.S. at the current exchange rate) into Autolib, Paris' electric carsharing program. The city's car-for-hire scheme is modeled after the successful, but often times problematic, Vélib bike-sharing program. Autolib is scheduled to kick off next fall and will allow area residents a chance to rent electric cars from one of the 700-plus soon-to-be installed stations.
The Pininfarina / Bollore electric car project was said to be "going as planned" despite the tragic death of Andrea Pininfarina. who was overseeing the operation around which the Italian design company was being financially restructured. Addressing a press conference, Bollore head Vincent Bollore attempted to calm any fears saying, "We are in the condition to produce at industrial levels." Paolo Pininfarina was chosen to replace his brother and also reaffirmed the company's restructuring intenti