video game cars


Study suggests driving cars in video games could lead to more purchases in real-life

When playing car racing video games, do you find yourself choosing vehicles or brands that you've owned in the past? We are definitely guilty as charged on this count, but it seems that this sort of logic works the other way too. People that play popular games like Gran Turismo and Project Gotham Racing have shown an affinity towards real-life vehicles that they used in the gaming realm. Subaru WRX or Mitsubishi Evolution anyone? Financial Post researchers recently conducted a brief study that put people in front of gaming consoles running ... Read more →

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Autoblog Podcast #152: Paukert Enhanced!

Chris Paukert joins the usual crew of Chris, Sam, and Dan, summarily classing up the joint.

 
 

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