Vespa S 50 - Click above for high-res image gallery
Vespa makes some great scooters, but up until today, the Italian two-wheeled wasps were burdened by a rather unwieldy website. It's hard for customers to make informed purchasing decisions when the manufacturer's website doesn't offer the information that's needed to differentiate its wares from all the other options. So, Piaggio, Vespa's parent company, has developed a brand-new interactive website for its line of stylish, metal bodied scooters, and we spent some time talking with Paolo Timoni,
We've touched on Vespanomics before, the merging of economics and the joy of riding a Vespa scooter. It seems simple enough... Vespas get good gas mileage + gas is expensive = riding a Vespa saves you money. Just how much money are we talking? What are the ramifications of choosing to ride a scooter of any sort as your only mode of transportation? We'll get an opinion on each of these questions, and likely more, when Motorcycle USA finishes up its piece on the realities of the Vespanomics princi
First of all, let's admit that I love Vespas. I even got my motorbike's license riding a PX 125 (quite a number of years ago...) but this is nice: Piaggio USA is launching a campaign in which you can participate if you enjoy creating your own videos. So starting today you can win one of the three Vespas if your video is the winner.
Remember the study that said "if Americans were to utilize one of the latest eco-friendly motor scooters for just 10 percent of their everyday travel, they could potentially reduce national fuel consumption by 14 million gallons of gasoline per day and decrease carbon dioxide emissions by 324 million pounds per day?" Well, in an effort to make that a reality, Piaggio, through their Vespa brand's Vespanomics marketing strategy, is making an effort to make free scooter parking legal in New York. T
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