Telecoms giant Verizon announced that it is acquiring Telogis, a company that develops software used by Ford, Volvo, GM and others.
Verizon has placed what is likely the largest order to date for Chevrolet Silverado hybrid pickup trucks to add to its service vehicle fleet. A total of 576 of the two-mode hybrid trucks will be used by Verizon technicians for service calls in urban areas around the country. The Silverado and its GMC twin, the Sierra are the only production hybrid pickup trucks available and although they are very fuel efficient at 21 miles per gallon city and 22 mpg highway, they have not sold well.
Phone companies may not like to actually provide service to their customers but that doesn't mean they don't have a lot of service vehicles running around. Verizon apparently has the second largest vehicle fleet in North America and in order to save enough money on fuel to hook up three more houses to their FIOS network they are retrofitting some of the vehicles with hybrid systems.
You've probably seen the reports that claim using mobile phones while driving is just as bad as driving drunk. That hasn't deterred Verizon's marketing department from targeting drivers concerned with saving gas, high fuel prices and traffic congestion. In a press release titled Save on Gas and Avoid Traffic This Fall With Verizon Wireless, the telecom giant endorses three of their mobile phone services: VZ Navigator, FuelFinder and TXT Traffic Alerts.
You would think that Ford Motors would be but a whisper on anyone's tongue with all the merger talk about an alliance between General Motors and Renault/Nissan. But according to the Keller Fay Group, the Blue Oval is actually the most talked about brand among in America at the moment. The marketing research and consulting company, which measures brands via word of mouth advertising, ranks the automotive company ahead of wireless company Verizon and computer maker Dell.
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