Elon Musk, Tesla CEO and chief designer of space exploration technologies for SpaceX, had a lighthearted umbrage moment with an affront made on him and his space travel company, recently. It wasn't really the request made by animal rights group PETA that SpaceX trips to Mars only offer passengers vegan meals, it was how writer Amy Tennery ended her article with a quick side note: "unless Elon Musk were some kind of benevolent, kale-eating overlord of Mars, how exactly would he enforce this rule?
Want to give your public pronouncement a little zing? Try throwing in the words Hummer and Prius and imply that the SUV is better for the earth than the Prius. CNW sure knows the value of making the false claim. Last week, author Michael Pollan tried a similar trick when he said at the 2009 Poptech conference that, "A vegan in a Hummer has a lighter carbon footprint than a beef eater in a Prius." Guess who's had to issue a mea culpa?
I saw a TV commercial for a Chevy flex fuel car last night. The format for the ad was a lot like the Chevy Volt commercial: kids learning about a car outdoors with a teacher. The interesting part of the ad was the teacher's description of the flex fuel car as "vegetarian." I find the description of a GM car as vegetarian odd considering the Hummer, which, like Chevy is a unit of GM, uses ads that say tofu munchers must buy the Hummer to "restore your manhood." I can't wait to see how they advert