The Department of Motor Vehicles decides vanity plates on a case by case basis, leaving many drivers confused by contradicting standards.
Vanity License Plates
Every state has different rules governing what can and can't be displayed on vanity license plates. Not only do they vary, but many are vague about what combinations of letters and/or numbers are acceptable, which forces the state to determine acceptability on a case-by-case basis. Remember the 'ILVTOFU' controversy of 2011? Or what about Georgia's rejection of gay-themed license plates?