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Back in March of 2011, a Valero representative posted this response to a question on a Yahoo! Finance message board:

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When residents of Wilmington – a neighborhood of Los Angeles, CA – got word that a local Valero fueling station was selling gas for the bargain price of $1.10 a gallon, almost immediately, vehicles lined up 'round the corner. This wasn't one of those promo deals on fuel though. It was a computer glitch that lead to the station dispensing some 8,000 gallons of gas at just $1.10 each.

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Let's see. You're a gas station owner who wants to get out of the petrol business and into something a little more eco-friendly. Electric cars, say. How do you mark the transition? For Milton Grin, owner of a Valero in Kansas City, Missouri, the answer was to attract attention to his new venture by selling his current product at discount prices - like $1.99 for a gallon of gas (diesel prices remained high). To take advantage of the media and customer attention his sale generated, Grin had three

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