Automobile interviews Cadillac CMO Uwe Ellinghaus, touching on just about every major issue affecting the brand and the industry.
- Chris Bruce
- May 14, 2015
Cadillac's marketing boss is admitting that the decision to price the ELR at $75,000 was a mistake. The company thought the big number would make a statement about the PHEV coupe.
- Noah Joseph
- Sep 21, 2014
Cadillac wouldn't be Cadillac without large sedans in its lineup, and while the XTS has had to hold down that end of the fort all on its own, it won't have to for too long. That's because the luxury brand in the General Motors portfolio is preparing to roll out its new LTS, stylistically previewed by the Elmiraj concept pictured above. Only now, the latest thinking is that the upcoming flagship model may not be called LTS at all.
- Danny King
- Jun 26, 2014
When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of th
- Sebastian Blanco
- Apr 21, 2014
Despite the financial ties between Daimler and Tesla Motors, at least one Mercedes exec thinks the electric automaker doesn't have a bright future. And over at Cadillac, the message is that Tesla doesn't pose a threat but offers the luxury arm of General Motors more of classroom experience.
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