The pickup truck segment has never been more competitive in the United States, and General Motors is betting a "smaller is smarter" strategy will help lure new buyers into its fold with the additions of the 2015 Chevrolet Colorado and GMC Canyon to its lineup.
"For this customer, smaller is smarter. " – Rich Latek.
The trucks are launching this fall, and except for a minor recall this month, they've received positive publicity for their looks, capabilities and drive character. The trucks are slightly shorter, narrower and sit lower to the ground than their fullsize brethren. At first glance, it doesn't seem like much – these are still big trucks with considerable presence – but the dimensions make the Colorado and Canyon easier to maneuver and park. GM expects this buyer to use their truck to commute to work, yet still occasionally need to tow and haul on weekends.
"For this customer, smaller is smarter," said GMC marketing director Rich Latek.