The Alfa Romeo brand is a tough one to pin down... or perhaps it's parent company Fiat that's elusive, or maybe just CEO Sergio Marchionne that refuses to be a fixed target. New Alfa-Abarth-Maserati CEO Harald Wester has said that Alfa's long-term sales target is 500,000 vehicles by 2014. That's a mountainous 400,000-unit increase over 2009 sales, yet the route to the peak of that mountain isn't any clearer than it was in January when Alfa wasn't coming to the U.S., except that Alfa finally has
Considering their diminutive and dwindling degree of market share in the U.S., should Suzuki and Mitsubishi say sayonara to America and concentrate their efforts elsewhere? That's what some industry analysts are recommending. Says Yuuki Sakurai of Fukoku Capital Management,"It's time for them to decide whether they pay a high price to continue business there or stop the bleeding," His fellow auto analyst over at Okasan Securities, Yasuaki Iwamoto, agrees and says they should just forget about Am
VW's has strengthened its position in Europe as the leading brand, claiming more than 20% market share. In the US, though, VW sales have dropped by an average of 25,000 cars every year for four years, and the company has lost close to a billion dollars each of the past three years. Stefan Jacoby, the former head of global sales and marketing who raised the firm's Euro market share, has been put in the top US spot in order to achieve one goal: breaking even in the US by 2009.
After showing off their BlueTec-equipped diesel six-cylinder engine at the Detroit Auto Show, BMW indicated that they would be installing oil-burners in their US offerings in 2008. Yesterday, prior to the opening of the Geneva Motor Show BMW CEO Dr. Norbert Reithofer reaffirmed that diesels would be available in US-market BMWs beginning with the X5 and 5-series models. Diesel engines make up about forty percent of BMW's sales worldwide, but are currently unavailable here. He also stated that the
Changfeng Motor Company took a pair each of SUVs and pickup trucks to the NAIAS in Detroit as a first salvo at attacking the US market. Changfeng is a state-owned manufacturer that used to build vehicles for the Chinese army. Before you walk away snickering, consider this; Changfeng is hot to start exports to the US within 3 years, they claim they can meet US standards for emissions and safety, and they've enlisted the design hand of Pininfarina. A bargain-priced Italian-styled vehicle with a hi
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