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Mercedes-Benz reveals Super Bowl ad with Kate Upton, the Devil and... Usher?

Zach Bowman — Wed, 30 Jan 2013 10:29:00 EST

Filed under: Sedan, Marketing/Advertising, Videos, Mercedes-Benz, Celebrities

And not just any Devil, either. The Dark Lord as portrayed by none other than Willem Dafoe has an offer of wealth, fame and fancy dance moves for the hero of the newest Mercedes-Benz Super Bowl Commercial. The spot follows one guy as he fathoms the full width and breadth of the devil's influence, from rubbing shoulders with Kate Upton to challenging Usher to a dance-off and everything in between. The whole scenario hinges on piloting a new CLA around town. So, does our man succumb to temptation or does he hold out against the forces of evil? You'll have to watch the video below to find out.

This isn't the first time Kate Upton has showed up in a Mercedes-Benz commercial. The last time we saw the swimsuit model on our screens, she was tormenting a team of guys as they slaved to wash her CLA. You can refresh your memory by checking out that video here.

Continue reading Mercedes-Benz reveals Super Bowl ad with Kate Upton, the Devil and... Usher?

Mercedes-Benz reveals Super Bowl ad with Kate Upton, the Devil and... Usher? originally appeared on Autoblog on Wed, 30 Jan 2013 10:29:00 EST. Please see our terms for use of feeds.

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Kate Upton washes 2014 Mercedes-Benz CLA in glorious slow motion for Super Bowl [w/poll]

Michael Harley — Tue, 22 Jan 2013 00:01:00 EST

Filed under: Sedan, Marketing/Advertising, Videos, Mercedes-Benz, Celebrities, Luxury

Mercedes-Benz made news in December when we learned that Kate Upton, the Sports Illustrated swimsuit edition cover model, would be pitching the automaker's all-new 2014 CLA at the Super Bowl next month. With Mercedes determined to target a more youthful buyer for its stylish compact sedan, choosing a beautiful 20-year-old pinup seemed to make good sense.

In order to tease us before the big game, the German automaker has just released a 90-second video with the very seductive Upton interacting with soap suds and her blonde hair. The real Super Bowl ad, partially filmed in New Orleans (where the game will take place) will feature the bombshell along with R&B star Usher.

Scroll down to watch the German automaker's uncharacteristic presentation, and let us know if this risqué Carl's Jr.-like ad direction is a good way to shake up the company's staid image, or if you think it demeans the brand. Be heard by voting in our poll and adding your thoughts in Comments below.

For the record, we've watched this video more than two dozen times and we still haven't seen a Mercedes-Benz. Maybe one more time will do the trick...

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Continue reading Kate Upton washes 2014 Mercedes-Benz CLA in glorious slow motion for Super Bowl [w/poll]

Kate Upton washes 2014 Mercedes-Benz CLA in glorious slow motion for Super Bowl [w/poll] originally appeared on Autoblog on Tue, 22 Jan 2013 00:01:00 EST. Please see our terms for use of feeds.

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Mercedes-Benz to go back to Super Bowl with CLA and model Kate Upton

Zach Bowman — Fri, 07 Dec 2012 08:00:00 EST

Filed under: Sedan, Marketing/Advertising, Mercedes-Benz, Celebrities, Luxury

Mercedes-Benz may have skipped advertising during last year's Super Bowl, but according to Automotive News, the manufacturer will be back for 2013. The company plans to introduce its new CLA to the public at large during the game, using the opportunity to reach some 111.3 million US viewers.

While speaking with Advertising Age, Mercedes-Benz USA CEO Steve Cannon said the CLA is a "highly stylized four-door coupe" that will bow with "a surprising price." In addition to pulling the wraps off the new model, Cannon said he hopes the advertising campaign will help Mercedes-Benz reach a wider consumer base than it typically accesses.

The automaker typically sees buyers with an average age of around 50 years old for its C-Class, but the Super Bowl should show off the CLA to its target demographic: 30 and 40-year-old buyers. And what exactly will the spot look like? Mercedes-Benz isn't saying, but Automotive News suggests both Kate Upton and Usher may play a part in the spot.

Mercedes-Benz to go back to Super Bowl with CLA and model Kate Upton originally appeared on Autoblog on Fri, 07 Dec 2012 08:00:00 EST. Please see our terms for use of feeds.

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