Time Waster of the Day: Ford Taurus stars in online game "White Collar: Chasing the Shadow"

Jonathon Ramsey — Thu, 21 Jan 2010 15:35:00 EST

About a year ago, Saab got 500,000 eyeballs on its 9-3 Convertible using an online game tied to the show "Burn Notice". Ford is now doing the online game dance with the USA Network - the very same channel that aired "Burn Notice" - this time based on its new show "White Collar." The vehicle of choice: the Taurus.

You'll be using that Taurus - which is actually black, not red - to chase The White Shadow, the evilest white collar criminal around. And you'll need a suite of Ford features to do it: SYNC, SecuriCode, Collision Warning and Adaptive Cruise Control, among others. The game will take seven weeks to solve, so you'll be spending a lot of time in your sedan, but every week five winners will get a White Collar "gentlemen's bag," and the grand prize winner will get a new Ford Taurus. That one will probably will be red.

You can find the press release after the jump, or you can get straight to playing by clicking the link below.

[Source: Ford]

Continue reading Time Waster of the Day: Ford Taurus stars in online game "White Collar: Chasing the Shadow"

Time Waster of the Day: Ford Taurus stars in online game "White Collar: Chasing the Shadow" originally appeared on Autoblog on Thu, 21 Jan 2010 15:35:00 EST. Please see our terms for use of feeds.

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REPORT: Saab, USA snag 500,000 players with Burn Notice online game

Jonathon Ramsey — Sat, 21 Mar 2009 11:04:00 EST

Filed under: Marketing/Advertising, Saab, Lifestyle

GM has been heavy in the entertainment sponsorship game, with a variety of scripted programs, award shows, and movies at some point being tied to GM product. Bumblebee has undoubtedly paid dividends for the new Camaro, and now the spy drama "Burn Notice," on USA Network, has done something of the same for Saab.

An online game called "Covert Ops" was created that mirrored the show's plot line, featuring the main character, Michael Westen, driving around Miami in a Saab 9-3 droptop. Over the course of eight weeks, the game got more and more popular, with a final tally of 50,000 registered users and 500,000 unique visitors having tooled around in the virtual car by the time it was all was said done.

With those kinds of numbers, that means Saab was exposed to nearly 25 times the number of people who actually bought Saabs all of last year. GM hasn't said whether it will continue Saab promotion on the show, but for the moment you can still get your game on.

[Source: Ad Age]

REPORT: Saab, USA snag 500,000 players with Burn Notice online game originally appeared on Autoblog on Sat, 21 Mar 2009 11:04:00 EST. Please see our terms for use of feeds.

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