ultra-alfa


Frankfurt Preview: Alfa Romeo allows individual pimpage

Click the image above for a gallery of high-res pics. While mass customization has slowly become a mainstay strategy for automakers courting buyers from all walks of life, Alfa Romeo's particular program has some added cachet. Originally instituted with the introduction of the 8C Competizione, where buyers of Alfa's flagship have a hand in tailoring their ultra-exclusive GT to suit, the new "Ultra-Alfa" customization program will filter its way down to the Italian automaker's mass-market offerings. Three different "programs" will be available, ... Read more →

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Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

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