ultra wealthy


Rolls Royce the car of choice for ultra-rich

Illustrating the fickle nature of the ultra wealthy, a new survey of 500 bona fide rich people conducted by the Luxury Institute reveals that Rolls Royce is the most luxurious brand of 2006, a position that was held by Maybach last year. "Too many luxury firms are looking to 'Wow' the client with extraordinary, but fleeting, gimmicks," says Milton Pedraza, CEO of the Luxury Institute, who performed the survey. "First and foremost, the wealthy want these firms to simply execute the fundamentals of each customer experience extraordinarily well. ... Read more →

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Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

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