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There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro ...

Just a day after Burger King's Twitter account was compromised by "unauthorized users," Jeep's social media feed has been similarly hacked. Both instances of digital incursion share some similarities – the BK hackers changed the company's logo for McDonald's familiar golden arches, saying a ...

Social media can allow direct and faster access to a person, a group or discussion of an issue, and that has led to wide ranging players in the automotive world figuring out how to use it in order to improve performance. Dealers encourage customers to use sites like Google+ and DealerRater.com ...

Toyota has turned to actress Kaley Cuoco for a little help during this year's Super Bowl. The Big Bang Theory star will play a role front and center in the automaker's spot for the game, and Toyota fans have a chance to show up in the ad as well. Anyone can take a photo and upload it via Twitter ...

SRT president and CEO, Ralph Gilles, is doing his best today to make sure workers at Chrysler are getting to their local polling stations and casting votes. The executive started off the morning by stating on his Twitter feed that, "Chrysler gave its entire work force the day off to Vote Today! ...

Sergio Marchionne, CEO of Fiat, Ferrari owner, and (we assume) fabulously rich guy, has an amazing lineup of vehicles he can drive. From his company's lineup, he could be driving a new SRT Viper, or a Ferrari FF or probably even a Maserati Kubang. Well, maybe not the Kubang. But SRT CEO Ralph ...

The power of social media has revealed itself today in the form of fluctuation in fuel prices based on a false tweet. According to The Wall Street Journal, a Twitter account claiming to be Russian Interior Minister Vladamir Kolokoltsv tweeted that Syrian president Bashar al-Assad had been ...

Honda let the cat officially out of the bag today, revealing details about its new HondaLink infotainment system that will be featured in the new 2013 Accord. The new midsize sedan doesn't launch until the fall, but the Japanese automaker is clearly eager to start building momentum for its ...

Automotive News reports Nissan may turn to the company's social media followers to help plan future products. Erich Marx, director of interactive and social media marketing, thinks sites like Pintrest and Facebook could be used as specialized focus groups to help answer questions that the ...

The minds at Smart USA took to Twitter to make a point about the manufacturer's tridion safety cell recently. Clayton Hove, who runs a snarky blog about advertising, joked that he "Saw a bird had crapped on a Smart Car. Totaled it," leaving the door wide open for Smart to work up a response. And ...