Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Watch Ford jump its 2013 Fusion into a pile of cardboard boxes]]>http://www.autoblog.com/2012/11/14/watch-ford-jump-its-2013-fusion-into-a-pile-of-cardboard-boxes/http://www.autoblog.com/2012/11/14/watch-ford-jump-its-2013-fusion-into-a-pile-of-cardboard-boxes/http://www.autoblog.com/2012/11/14/watch-ford-jump-its-2013-fusion-into-a-pile-of-cardboard-boxes/#commentsFiled under: , , ,

2013 Ford Fusion jumping for commercial joy

Ford is getting pretty creative with ad spots for the new 2013 Ford Fusion. After seeing Ford make its rivals disappear, we now get to see it make the new Fusion fly. In a new television commercial called Cliff, the car is shown being driven off the side of a mountain and flying through the air. Instead of relying solely on CGI to make the car fly, Ford threw in some good old-fashioned stunt driving for added realism.

As in any stunt, this Fusion was modified for optimal safety and effect. All of the windows were replaced with Mylar, the airbags were removed and ballast was added to the trunk to give the car better balance for flying. For the jump itself, the car hit the five-foot ramp at 52 miles per hour, and it flew for 90 feet before crashing into 2,000 cardboard boxes. After all was said and done, it took two days to create the jump for the 30-second spot.

Scroll down to see how the commercial's stunt was performed and then check out the final product. We just wonder if the new Fusion will get a Dixie Horn option like the General Lee.

Continue reading Watch Ford jump its 2013 Fusion into a pile of cardboard boxes

Watch Ford jump its 2013 Fusion into a pile of cardboard boxes originally appeared on Autoblog on Wed, 14 Nov 2012 12:59:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 ford fusioncar commercialcar commercialsfordfusiontv commercialvideovideosWed, 14 Nov 2012 12:59:00 EST http://www.autoblog.com/feed/20378484/article-comments.xml http://www.autoblog.com/feed/2012/11/14/watch-ford-jump-its-2013-fusion-into-a-pile-of-cardboard-boxes/20378484/article-detail.xml 20378484 http://www.blogcdn.com/www.autoblog.com/media/2012/11/flying-ford-fusion_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/11/flying-ford-fusion.jpg <![CDATA[New Buick "brand anthem" ad breaks during NCAA Final Four]]>http://www.autoblog.com/2011/04/02/new-buick-brand-anthem-ad-breaks-during-ncaa-final-four/http://www.autoblog.com/2011/04/02/new-buick-brand-anthem-ad-breaks-during-ncaa-final-four/http://www.autoblog.com/2011/04/02/new-buick-brand-anthem-ad-breaks-during-ncaa-final-four/#commentsFiled under: , , , , ,

Buick
Buick "What Matters" TV spot - Click above to watch video after the jump

This weekend, Buick is introducing a new ad the company calls its "brand anthem." Car companies do this once in a while. It's almost always a 60-second TV spot meant to illustrate a new idea of what the brand represents.

In Buick's case, its new anthem, to paraphrase, is "luxury for regular folks." The actual message the ad carries is, "Your Kind of Luxury." Buick says this is not a permanent tagline or slogan, but that it is dropping "The New Class of World Class," which it's been using as a tag for more than a year. The brand will go without a consistent slogan in future.

Buick is the brand that, more than any other, is trying to tell the public that times have changed. "Quiet" luxury is in, the marketers say. Buick ad chief Craig Bierley says that Buick is going back to its image roots established in the 1950s and 60s. He describes Buick in those years as the perfect car for the doctor who made house calls. If the doc drove a Cadillac, he would be saying that his rates were to high, Bierley explained. If he drove a Chevy or Dodge, he wasn't successful enough. Buick conveys authority and taste without showing off.

Buick is a big sponsor of the NCAA Men' Basketball Tournament. In many ways, it's the perfect marketing vehicle for Buick, reaching young sports fans as well as the older ones who are watching their alma maters compete in the Final Four. If they have alma maters, they're college educated. If they're college educated, it figures they have money to spend.

Buick buyers' average age is in the low 60s, a nice drop from 70s, which it was in 2009.

Cadillac, the Buick marketers tell us, is for people who like to show off their success. Buick is for the successful person with a more understated lifestyle. In other words, Caddy is the brand for the college hoops stars who are going pro. Buick is for the people who buy the tickets. Check out the new spot after the jump.

[Source: Buick via YouTube]

Continue reading New Buick "brand anthem" ad breaks during NCAA Final Four

New Buick "brand anthem" ad breaks during NCAA Final Four originally appeared on Autoblog on Sat, 02 Apr 2011 18:07:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>4gadbuickregalturbotv commercialtv spotSat, 02 Apr 2011 18:07:00 EST http://www.autoblog.com/feed/19899808/article-comments.xml http://www.autoblog.com/feed/2011/04/02/new-buick-brand-anthem-ad-breaks-during-ncaa-final-four/19899808/article-detail.xml 19899808 http://www.blogcdn.com/www.autoblog.com/media/2011/04/buickanthemad_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2011/04/buickanthemad.jpg <![CDATA[VIDEO: The JDM Toyota Prius is Superman. Or something]]>http://www.autoblog.com/2009/09/17/video-the-jdm-toyota-prius-is-superman-or-something/http://www.autoblog.com/2009/09/17/video-the-jdm-toyota-prius-is-superman-or-something/http://www.autoblog.com/2009/09/17/video-the-jdm-toyota-prius-is-superman-or-something/#commentsFiled under: , , , ,

The Toyota Prius is super duper. Click above to watch video after the jump.

Here in the U.S., the advertising campaign for the 2010 Toyota Prius is all about shiny happy dancing people-flowers and that hypnotic mind-control song that plays in the background. It's humble. It's green. It's all very weird. But there's no disputing the message: if you love the Earth, you want a Prius. And a tree costume.

On Toyota's Japanese homepage, the message is more assertive. As you can see above, Kal-El - a.k.a. Superman - thinks the 2010 Prius is a Super Hybrid Car (all together now, with feeling: "SUPER HYBORIDOCAR!"). Seriously. Clark Kent is on the case in the TV commercial after the jump. Though many seem to like Toyota's American Prius advertising campaign, we think the Man of Steel is so much better than the neo-hippie Cirque du Soleil campaign we have here in the States, where Superman, you know, lives.

[Source: Toyota]

Continue reading VIDEO: The JDM Toyota Prius is Superman. Or something

VIDEO: The JDM Toyota Prius is Superman. Or something originally appeared on Autoblog on Thu, 17 Sep 2009 15:59:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>2010 toyota prius2010ToyotaPriusJDM priusJdmPriuspriussupermantoyotatoyota priusToyotaPriustv commercialTvCommercialThu, 17 Sep 2009 15:59:00 EST http://www.autoblog.com/feed/19165174/article-comments.xml http://www.autoblog.com/feed/2009/09/17/video-the-jdm-toyota-prius-is-superman-or-something/19165174/article-detail.xml 19165174 http://www.blogcdn.com/www.autoblog.com/media/2009/09/prius_superman_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2009/09/prius_superman.jpg <![CDATA[VIDEO: Another Pontiac G8 ad that goes after our childhood]]>http://www.autoblog.com/2008/05/16/video-another-pontiac-g8-ad-that-goes-after-our-childhood/http://www.autoblog.com/2008/05/16/video-another-pontiac-g8-ad-that-goes-after-our-childhood/http://www.autoblog.com/2008/05/16/video-another-pontiac-g8-ad-that-goes-after-our-childhood/#commentsFiled under: , , , ,


Click above to view the video after the jump.

If the ad campaign is any indication, those of us born in the late 1970s are the demographic Pontiac's aiming at with the G8. First, there was the Spy Hunter themed TV spot, and now this one, which pays homage to the seminal car-guy experience of zooming around on a carpet in 1/64 scale. Hey, we're cool with that. The G8 GT does induce heart palpitations in many of us who still cling to our battle-scarred collection of now-vintage Matchbox and Hot Wheels cars with our initials etched into the underside. Like many of the other tiny cars we racked up miles on, a miniature G8 would have made us wish for either a shrink-ray, or a personal fortune by the time we hit 16 so we could buy a real one. Video embedded after the jump.

[Source: AdGabber]

Continue reading VIDEO: Another Pontiac G8 ad that goes after our childhood

VIDEO: Another Pontiac G8 ad that goes after our childhood originally appeared on Autoblog on Fri, 16 May 2008 19:32:00 EST. Please see our terms for use of feeds.

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