Toyota is selling a heap more Tundra trucks this year than it did last year. It's simply not selling enough -- maybe -- to reach its goal of selling 200,000 units this year, the first year the all-new bigger and badder Tundra has been on sale. As of the end of November, the big T had rolled 177,336 Tundras off dealer lots (no mention of whether or not any of those included the old model), which represents a 58.3-percent jump in sales over last year's numbers.
Whenever we talk about GM's performance in the global market, people invariably want to hear about how well Toyota is doing in the same arena. The Japanese automaker has been nipping at the General's heels in terms of the number of units each automaker has sold globally so far this year. Earlier in the year, Toyota actually surpassed GM in global sales, but the American auto giant has since regained the lead in year-to-date global sales and keeps it through Q3.
At the risk of piling on, we bring you more news from the Toyota Tundra camp. Earlier this month Toyota told dealers they would be allowed up to $1,500 in incentives on the base-model Tundra in an effort to take some market share from the Big 2.5. Now, ToMoCo is offering Toyota, Lexus, Scion and Hino Motors Ltd. truck dealers $2,000 toward the purchase of a B-cab Tundra.
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