Ford already thinking about more aerodynamic F-150

Jonathon Ramsey — Tue, 22 Jan 2008 16:31:00 EST

Filed under: Truck, Ford

click above for more high-res pics of the 2009 Ford F-150

The Ford F-150 is America's annual best seller, moving more units than anything else since Jimmy Carter was president. It's also one of the most challenged when it comes to cutting through the air, although we know there's worse. If the F-150 is going to clear the hurdle of new CAFE regs, that's going to change: its combined 16.5 mpg won't make it any friends come 2020.

Ford designers, led by North American Design Director Peter Horbury, are already looking at ways to make the next generation F-150 more aerodynamic, despite the all-new 2009 Ford F-150 having just debuted. The problem is, there simply aren't many options for making a difference: the only two components are the giant block of a passenger compartment and the massive drag-creating void of a bed behind it. Ford design did attempt to go a little aero with the front end of the 10th generation 1997-2003 F-150, but that, frankly, wasn't what people expected from an American pickup.

[Source: Auto Week]

Gallery: 2009 Ford F-150

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Kelley Blue Book says Ford trucks, SUVs look best

Chris Tutor — Tue, 05 Jun 2007 19:39:00 EST

Filed under: SUV, Truck, Ford

Apparently tough and muscular are favored by truck and SUV buyers. Who knew? In a Kelley Blue Book Brand Watch poll, active car shoppers picked the look of Ford's trucks and non-luxury SUVs over the competition.

Though the poll was done in April, current sales numbers seem to prove it, with some of Ford's pickups seeing more than 50% sales increases over last year despite rising gas prices. Ford recently increased its sales predictions of the Edge, and says its new Expedition had its eighth consecutive month of higher sales in April. Ford's May sales overall were down 10.4%, a drop the company blamed on a cutback in fleet purchases.

The KBB report is good news for Ford, of course, but KBB says it should be very interesting to other carmakers.

"As vehicle reliability reaches near-parity in the market, we predict that exterior styling will play an even bigger role in building new-vehicle sales and brand equity," said Jack R. Nerad, executive editorial director and executive market analyst, Kelley Blue Book. "The results of the Brand Watch study demonstrate that the industry is, and should be, placing great emphasis on what their vehicles look like."

The second best looking trucks, according to those polled, are built by GMC, with Chevy third, Dodge fourth and Toyota fifth. Honda brought up the rear in eleventh place. Among SUVs, Ford was first, Toyota second and GMC third. The luxury SUV segment is dominated by imports, with BMW, Lexus and Mercedes-Benz taking the top three spots.

Read the KBB press release here, and Ford's press release after the jump.

Continue reading Kelley Blue Book says Ford trucks, SUVs look best

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