Transformers: Age of Extinction is just hit US theaters, and if you need a dose of action and car chases after a long workday, it's probably the one to see. The studio and filmmakers aren't the only ones hoping for the fourth film in the series to be a big hit. General Motors clearly sees a cross-marketing opportunity because it's pumping a ton of promotion into this year's sequel to the action/sci-fi/toy franchise.
If you find yourself in the theater to watch Transformers: Age of Extinction, pay special attention to the scenes set in China between mouthfuls of popcorn because you just might be seeing some of those vehicles on roads in the US in the not-too-distant future. Guangzhou Automobile Group Co Ltd. (GAC) has several of its Trumpchi brand of vehicles in the new action film, and it claims that it's trying to bring them to American consumers as soon as next year.
You've got to love weird cross-promotion opportunities. Transformers: Age of Extinction, the fourth film in the franchise from Michael Bay, may be one of the most anticipated blockbusters of the summer. To promote the new movie, its marketers have partnered with ridesharing service Uber to make the childhood dream of many people a reality. They are teaming up to let people hail the latest iteration of Optimus Prime and go for a ride to their destination.
If any modern movie franchise defines spectacle, it has to be Transformers. All instantiations are about inviting audiences to sit down, fill up popcorn and turn off their brains because the next 90 minutes are nothing but shiny robots, explosions and loud noises. Oh, and cars... lots of cars. The latest trailer for Transformers: Age of Extinction, the fourth film in the series, has just hit the web, and it checks all the boxes of what makes the films stand out.
The Trumpchi E-jet, the plug-in hybrid vehicle first showed off earlier this year by China-based Guangzhou Automobile Group Co Ltd. (GAC), will make its on-screen debut in next year's installment of the "Transformers" movie franchise. Your guess is as good as ours if the car will be a good robot (like Bender) or a bad robot (like, well, Bender).