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2009 Ford F-150 Platinum 4x4 - Click above for high-res image gallery

The Blue Oval delayed the introduction of its all-important 2009 Ford F-150 by two months late last summer. The company claimed it could save some cash by postponing the pickup's launch, but in the interim, the cost to fill up the F-150's biggie-sized tank was slashed in half. The delay couldn't have been better timed. Marketing North America's best-selling vehicle is an expensive endeavor to begin with, but add in the trepidation of $4-per gallon gasoline and an economy spiraling towards the floor, and there's no doubt that the F150's intended audience would've had a hard time plunking down the coin for a brand new pickup.

No doubt, Ford is relieved that gas prices dropped, but the sketchy fluctuations in the commodities market have changed the way this 106-year-old company looks at the truck business. One consequence of high gas prices has been the sharp drop in truck buying for recreational purposes, so Ford has marketed the new F-150 as the ultimate work truck. Labor-friendly features like an integrated trailer brake controller and pop-out side steps are winning buyers over, but will they be enough to pass muster in the Autoblog Garage? Hit the jump to find out.


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Review: 2009 Ford F-150 Platinum 4x4 originally appeared on Autoblog on Tue, 03 Feb 2009 11:58:00 EST. Please see our terms for use of feeds.

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